Propaganda

Bias

• Bias- prejudice in favor or against something
• authors try to persuade others
• used often in advertising
• based on opinion or generalization

Bias Examples

• stereotyping
• ethnicity
• gender/gender identity
• political beliefs
• religion
• sexual orientation
• clothing

Propagada

• propaganda- is the information used to influence the way people think
• propaganda techniques will twist facts to sell to the reader
• common in pollitics and advertising
• Often has very extreme bias opinion

Types of Propaganda

Bandwagon

• Bandwagon- encouringon people to act in a specific way because others are doing it
• peer pressure
• trying to fit in
• appeals to social status

Snob Appeal

• snob appeal- to act in a way because of high social class
• keep power
• 'do you have what it takes' in military advertising
• comparing yourself to others

Undefined Terms

• undefined terms- plain words that are poorly defined and vague
• new, improved, better, best
• over exaggerate the importance
• used in infomercials

Loaded Words

• loaded words- using word with positive or negative connotation
• name calling
• also known as weasel words
• capture consumers attention

Transfer

• transfer- persuade everyone to join in and do the same thing
• asscocaite with people that have high trust or credibility
• symbols often used
• connected to people with authority

Unreliable Testimonial

• unreliable testimonial- unqualified person endorse a product
• Celeberties talking about a product they have nothing to do with
• Models, Athletes, Actors, Famous people

Glittering Generalities

• glittering generalities- words of praise for product or person
• sayings somethings great or amazing
• endorsing a product or encouraging an act

Make your own Propaganda

• You are going to get a sheet of paper, that you will use to endorse a product, person, or act
• Use one of the 7 propaganda techniques and name it
• Make sure to use a bias perspective

Questions