Public Information Campaign

Public information campaign is a public service, which as the term denotes, seeks to provide information and reach awareness level of the public in inculcating messages of value to intended audience.

Most of the time, this type of campaign devotes more focus and effort on audience welfare through public service announcements (PSAs) than in promoting the company and its products.

While it is true that the government is in the most favored position to undertake public information campaign due to its mandate of serving public interests, the private companies are now riding on the crest of public service, which may in the long run project a favorable image of the business.

Today, it has become an observed practice among private entities to launch public information drives for goodwill sake.

Organizations seeking to disseminate their own information activities are actually on a cause-oriented move, likewise similar to social marketing and their social product could be ideas, information, and reminders, not a tangible good.

Public information has a touch of concern and appeal to human interest and emotion, with an end in view of contributing to some value formation or creating awareness through information service.

Attributes

• Public information is public service.
• Public information has a free sense.
• Public information is basically an information drive.
• Public information has a conscience and is value-laden.
• Public information uses mass media.