Publicity

Publicity is the traditional direct marketing tool, and its objectives are to transmit a positive message in relation to a brand and strengthen the presence of a company in the market.

Features

LANGUAGES
It creates advertisements and transmits messages.

LOGISTICS
It manages distribution, media and spaces.

Universality


It always aims to reach all members of a pre-established group.

Kinds of publicity

Printed

We can find them on a newspaper or magazines

Online publicity

Like Google ads or Facebook ads.

Radio Publicity

TV publicity

External publicity

Misleading Publicity

Untitled Slide

• Advertising manages to influence consumer habits and motivate the purchase of a product.
• Include reliable data and insightful statistics.
• Abusive advertising, which encourages discrimination, violence, health and safety of people.

Publicity for children

Children have no discernment to know what is real or not

Children are considered vulnerable and need to be protected from advertising practices.

In many countries, merchandising in children's TV programs and the use of imperative expressions are condemned.

Thank you