THE ART AND SCIENCE OF

HOWEVER IF YOU WANT TO PUBLISH, FINISH THE TEXT

TEXT SHOULD BE FOCUSED

TEXT SHOULD BE CLEAR AND UNDERSTANDABLE

TO COMMUNICATE YOUR MESSAGE CLEARLY

A GOOD COPYEDITOR WILL HELP THE TEXT

YOUR AUDIENCE NEED SOMEONE ON THEIR SIDE

PUTTING YOUR BEST FOOT FORWARD

ONLY THEN DO YOU SEND TO PUBLISHER

FORM, FUNCTION, AND AESTHETICS

CONSIDERS THE OVERALL TEXT

CONSIDERS EACH DIVISION, SECTION, AND CHAPTER

CONSIDERS EVERY PAGE

CONSIDERS EACH DIAGRAM, PICTURE, ILLUSTRATION, ETC.

FROM THE TITLE PAGE TO THE INDEX

THE WHOLE TEXT

TO THE SPACES IN BETWEEN

TYPEFACES AND TYPESPACES

REMOVE THE EXCESS TO FOCUS ON WHAT IS IMPORTANT

NO MORE THAN TWO ARE NEEDED FOR ALL TEXTS