PURSUASIVE DEBATE

BANDWAGON

• To make a person feel left out if they don’t do what others do.

HUMOR

• To make the consumer associate good feelings with the product.

Individuality

• To make the person feel self-secure in following his or her own beliefs.

Name-calling

• To make the consumer dislike the other product or person

Plain folks

• Intended for consumers who want a simple product or person

Product comparison

• To show how one product is better

Purr words

• To make the product desirable by appealing to the emotions

Rewards

• To make the audience want the reward as much as the product or person

Security(feAr)

• To make the audience be fearful to choose the other product or person

Slogan

• To keep the product or person in the mind of the consumer

Testimonial

• To impress the audience that someone important chooses the product or person

Transfer

• To make the audience transfer or associate strong emotions to the product or person