Q & As

The Q-and-A format is used to provide information on a topic. Usually, the reporter provides both the question and the answer, citing sources.

BASIC FORMAT

• Open with a brief introduction to tell readers who is being interviewed and why the subject is interesting
• Start with a strong question, focused on the topic of the interview
• Record verbatim quotations, but don't be afraid to edit when the subject digresses

BASIC FORMAT

• Be mindful of flow from one question to the next. Ask appropriate follow-up questions.
• Plan a strong closing question, too.

PLANNING

• To ask great questions, you need to know your subject AND the topic you are going to discuss.
• Research both the topic and the person before the interview. Do a preliminary interview in which you ask questions to get an idea of the topical territory.
• Plan interesting questions based on research.

PLAN FOR FLOW

• Allow your Q-and-A to have a feel of storytelling. Ask questions in a chronological or topical order.
• Focus on the specifics of the topic.

PLAN FOR FLOW

• Avoid questions that are too general. Make sure you follow up on responses.
• Listen for interesting points and ask for elaboration.