Quebec
Published on Oct 06, 2020
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Article #1
This article is about Quebec forming new regulations for stores and businesses that are not French in origin that enforces French signage to be in company advertisements such as slogans, discounts and product descriptions.
Article #2
This article is about four national agencies opening new offices in the city of Montreal so that they can market to the province of Quebec.
How is Quebec Unique?
Photo by Darwin Bell
For the first article, Quebec is unique in this case because businesses that are non-French are forced to use the French language in their advertising if they want to have business in the province.
As for the second article, Quebec is unique in this case because new agencies opened offices within Quebec in order to market towards a quarter of Canada’s population, or Quebec which has not been marketed to much before.
For the first article, Other regions understand this situation as Quebec wanting stores and brands to have French writing on their signs and advertisements since French is the primary language in that province.
On the other article, Other regions understand this situation as marketers taking advantage of the untapped potential with the Quebec market on a national scale.
What can Marketers Learn From This?
Photo by Kimberly Farmer
