Examples:
<br><meta name="description"></h3><!-- react-text: 275 --><!-- /react-text --><!-- react-text: 276 --><!-- /react-text --><!-- react-text: 277 --><!-- /react-text --><!-- react-text: 278 --><!-- /react-text --></div></div><div class="row slide-outline-row" tabindex="0" data-reactid="279"><div class="col-xs-12 col-sm-1" data-reactid="280"><a href="https://img.haikudeck.com/mg/VFQBfVswVz_1425994557958.jpg" title="View Slide" class="h3" target="_blank" role="button" alt="view slide" data-reactid="281"><!-- react-text: 282 --> <!-- /react-text --><!-- react-text: 283 -->10<!-- /react-text --><!-- react-text: 284 -->. <!-- /react-text --></a></div><div class="col-xs-12 col-sm-6" data-reactid="285"><h3 data-reactid="286">Meta Titles/Tags best practices</h3><ul data-reactid="287"><li class="col-xs-12 notes-body" data-reactid="288"><span data-reactid="289">Title should be relevant to page</span></li><li class="col-xs-12 notes-body" data-reactid="290"><span data-reactid="291">Good title page is made up of keyword phrases of value</span></li><li class="col-xs-12 notes-body" data-reactid="292"><span data-reactid="293">Keep your title to 59-65 characters</span></li><li class="col-xs-12 notes-body" data-reactid="294"><span data-reactid="295">Optimize for ONE phrase (long tail approach) rather than keyword stuffing</span></li></ul><!-- react-text: 296 --><!-- /react-text --><!-- react-text: 297 --><!-- /react-text --><!-- react-text: 298 --><!-- /react-text --></div></div><div class="row slide-outline-row" tabindex="0" data-reactid="299"><div class="col-xs-12 col-sm-1" data-reactid="300"><a href="https://img.haikudeck.com/mg/PS7VotvfzC_1425994568716.jpg" title="View Slide" class="h3" target="_blank" role="button" alt="view slide" data-reactid="301"><!-- react-text: 302 --> <!-- /react-text --><!-- react-text: 303 -->11<!-- /react-text --><!-- react-text: 304 -->. <!-- /react-text --></a></div><div class="col-xs-12 col-sm-6" data-reactid="305"><h3 data-reactid="306">Content Creation 101</h3><!-- react-text: 307 --><!-- /react-text --><!-- react-text: 308 --><!-- /react-text --><!-- react-text: 309 --><!-- /react-text --><!-- react-text: 310 --><!-- /react-text --></div></div><div class="row slide-outline-row" tabindex="0" data-reactid="311"><div class="col-xs-12 col-sm-1" data-reactid="312"><a href="https://img.haikudeck.com/mg/GYY884XEvd_1425994594585.jpg" title="View Slide" class="h3" target="_blank" role="button" alt="view slide" data-reactid="313"><!-- react-text: 314 --> <!-- /react-text --><!-- react-text: 315 -->12<!-- /react-text --><!-- react-text: 316 -->. <!-- /react-text --></a></div><div class="col-xs-12 col-sm-6" data-reactid="317"><h3 data-reactid="318">Using the site map analysis, content will be created or updated ensuring it is optimized to the user experience using the relevant keywords from the keyword research. Content should be in line with the questions the personas are asking and not overly keyword heavy.</h3><!-- react-text: 319 --><!-- /react-text --><!-- react-text: 320 --><!-- /react-text --><!-- react-text: 321 --><!-- /react-text --><!-- react-text: 322 --><!-- /react-text --></div></div><div class="row slide-outline-row" tabindex="0" data-reactid="323"><div class="col-xs-12 col-sm-1" data-reactid="324"><a href="https://img.haikudeck.com/mg/ynOCto4Ev2_1425994651641.jpg" title="View Slide" class="h3" target="_blank" role="button" alt="view slide" data-reactid="325"><!-- react-text: 326 --> <!-- /react-text --><!-- react-text: 327 -->13<!-- /react-text --><!-- react-text: 328 -->. <!-- /react-text --></a></div><div class="col-xs-12 col-sm-6" data-reactid="329"><h3 data-reactid="330">Content creation best practices</h3><ul data-reactid="331"><li class="col-xs-12 notes-body" data-reactid="332"><span data-reactid="333">Content length? 200-400 words</span></li><li class="col-xs-12 notes-body" data-reactid="334"><span data-reactid="335">Keywords should not be stuffed. Should fall naturally and make sense.</span></li><li class="col-xs-12 notes-body" data-reactid="336"><span data-reactid="337">Each page should have at least one H1 tag with the keyword included</span></li></ul><!-- react-text: 338 --><!-- /react-text --><!-- react-text: 339 --><!-- /react-text --><!-- react-text: 340 --><!-- /react-text --></div></div><div class="row slide-outline-row" tabindex="0" data-reactid="341"><div class="col-xs-12 col-sm-1" data-reactid="342"><a href="https://img.haikudeck.com/mg/eQpFlifS7k_1425994707762.jpg" title="View Slide" class="h3" target="_blank" role="button" alt="view slide" data-reactid="343"><!-- react-text: 344 --> <!-- /react-text --><!-- react-text: 345 -->14<!-- /react-text --><!-- react-text: 346 -->. <!-- /react-text --></a></div><div class="col-xs-12 col-sm-6" data-reactid="347"><h3 data-reactid="348">Meta Descriptions</h3><div class="subheader" data-reactid="349">Click to add more text here</div><!-- react-text: 350 --><!-- /react-text --><!-- react-text: 351 --><!-- /react-text --><!-- react-text: 352 --><!-- /react-text --></div></div><div class="row slide-outline-row" tabindex="0" data-reactid="353"><div class="col-xs-12 col-sm-1" data-reactid="354"><a href="https://img.haikudeck.com/mg/vz1Jtn6ji0_1425994756299.jpg" title="View Slide" class="h3" target="_blank" role="button" alt="view slide" data-reactid="355"><!-- react-text: 356 --> <!-- /react-text --><!-- react-text: 357 -->15<!-- /react-text --><!-- react-text: 358 -->. <!-- /react-text --></a></div><div class="col-xs-12 col-sm-6" data-reactid="359"><h3 data-reactid="360">Meta description</h3><ul data-reactid="361"><li class="col-xs-12 notes-body" data-reactid="362"><span data-reactid="363">Can be included in the meta tag</span></li><li class="col-xs-12 notes-body" data-reactid="364"><span data-reactid="365">When you write your Meta description think if you'd click through to that page</span></li><li class="col-xs-12 notes-body" data-reactid="366"><span data-reactid="367">Use cliffhangers</span></li><li class="col-xs-12 notes-body" data-reactid="368"><span data-reactid="369">Use calls to action</span></li></ul><!-- react-text: 370 --><!-- /react-text --><!-- react-text: 371 --><!-- /react-text --><!-- react-text: 372 --><!-- /react-text --></div></div><div class="row slide-outline-row" tabindex="0" data-reactid="373"><div class="col-xs-12 col-sm-1" data-reactid="374"><a href="https://img.haikudeck.com/mg/iR90fNWLz1_1425994766995.jpg" title="View Slide" class="h3" target="_blank" role="button" alt="view slide" data-reactid="375"><!-- react-text: 376 --> <!-- /react-text --><!-- react-text: 377 -->16<!-- /react-text --><!-- react-text: 378 -->. <!-- /react-text --></a></div><div class="col-xs-12 col-sm-6" data-reactid="379"><h3 data-reactid="380">You want me to optimize what?</h3><!-- react-text: 381 --><!-- /react-text --><!-- react-text: 382 --><!-- /react-text --><!-- react-text: 383 --><!-- /react-text --><!-- react-text: 384 --><!-- /react-text --></div></div><div class="row slide-outline-row" tabindex="0" data-reactid="385"><div class="col-xs-12 col-sm-1" data-reactid="386"><a href="https://img.haikudeck.com/mg/nPq446KNz8_1425994789614.jpg" title="View Slide" class="h3" target="_blank" role="button" alt="view slide" data-reactid="387"><!-- react-text: 388 --> <!-- /react-text --><!-- react-text: 389 -->17<!-- /react-text --><!-- react-text: 390 -->. <!-- /react-text --></a></div><div class="col-xs-12 col-sm-6" data-reactid="391"><h3 data-reactid="392">Every piece of media, image, portfolio piece should include the following....</h3><!-- react-text: 393 --><!-- /react-text --><!-- react-text: 394 --><!-- /react-text --><!-- react-text: 395 --><!-- /react-text --><!-- react-text: 396 --><!-- /react-text --></div></div><div class="row slide-outline-row" tabindex="0" data-reactid="397"><div class="col-xs-12 col-sm-1" data-reactid="398"><a href="https://img.haikudeck.com/mg/ZVOHsnwqmB_1425994823875.jpg" title="View Slide" class="h3" target="_blank" role="button" alt="view slide" data-reactid="399"><!-- react-text: 400 --> <!-- /react-text --><!-- react-text: 401 -->18<!-- /react-text --><!-- react-text: 402 -->. <!-- /react-text --></a></div><div class="col-xs-12 col-sm-6" data-reactid="403"><h3 data-reactid="404">Untitled Slide</h3><ul data-reactid="405"><li class="col-xs-12 notes-body" data-reactid="406"><span data-reactid="407">an ALT text</span></li><li class="col-xs-12 notes-body" data-reactid="408"><span data-reactid="409">a clear and relevant file name</span></li><li class="col-xs-12 notes-body" data-reactid="410"><span data-reactid="411">Should be relevant to on page copy</span></li><li class="col-xs-12 notes-body" data-reactid="412"><span data-reactid="413">Compressed images (large images affect site speed)</span></li></ul><!-- react-text: 414 --><!-- /react-text --><!-- react-text: 415 --><!-- /react-text --><!-- react-text: 416 --><!-- /react-text --></div></div><div class="row slide-outline-row" tabindex="0" data-reactid="417"><div class="col-xs-12 col-sm-1" data-reactid="418"><a href="https://img.haikudeck.com/mg/4G4JAMxxIB_1425994850447.jpg" title="View Slide" class="h3" target="_blank" role="button" alt="view slide" data-reactid="419"><!-- react-text: 420 --> <!-- /react-text --><!-- react-text: 421 -->19<!-- /react-text --><!-- react-text: 422 -->. <!-- /react-text --></a></div><div class="col-xs-12 col-sm-6" data-reactid="423"><h3 data-reactid="424">Finally...Google Webmaster Tools</h3><!-- react-text: 425 --><!-- /react-text --><!-- react-text: 426 --><!-- /react-text --><!-- react-text: 427 --><!-- /react-text --><!-- react-text: 428 --><!-- /react-text --></div></div><div class="row slide-outline-row" tabindex="0" data-reactid="429"><div class="col-xs-12 col-sm-1" data-reactid="430"><a href="https://img.haikudeck.com/mg/xffgwd8kA7_1425995380704.jpg" title="View Slide" class="h3" target="_blank" role="button" alt="view slide" data-reactid="431"><!-- react-text: 432 --> <!-- /react-text --><!-- react-text: 433 -->20<!-- /react-text --><!-- react-text: 434 -->. <!-- /react-text --></a></div><div class="col-xs-12 col-sm-6" data-reactid="435"><h3 data-reactid="436">Why? (because I said so)</h3><ul data-reactid="437"><li class="col-xs-12 notes-body" data-reactid="438"><span data-reactid="439">Geographic areas</span></li><li class="col-xs-12 notes-body" data-reactid="440"><span data-reactid="441">Preferred domain</span></li><li class="col-xs-12 notes-body" data-reactid="442"><span data-reactid="443">Malware</span></li><li class="col-xs-12 notes-body" data-reactid="444"><span data-reactid="445">Crawl errors</span></li><li class="col-xs-12 notes-body" data-reactid="446"><span data-reactid="447">HTML Suggestions</span></li></ul><!-- react-text: 448 --><!-- /react-text --><!-- react-text: 449 --><!-- /react-text --><!-- react-text: 450 --><!-- /react-text --></div></div><div class="row slide-outline-row" tabindex="0" data-reactid="451"><div class="col-xs-12 col-sm-1" data-reactid="452"><a href="https://img.haikudeck.com/mg/mNfWlE32Q9_1425995390296.jpg" title="View Slide" class="h3" target="_blank" role="button" alt="view slide" data-reactid="453"><!-- react-text: 454 --> <!-- /react-text --><!-- react-text: 455 -->21<!-- /react-text --><!-- react-text: 456 -->. <!-- /react-text --></a></div><div class="col-xs-12 col-sm-6" data-reactid="457"><h3 data-reactid="458">Questions?</h3><!-- react-text: 459 --><!-- /react-text --><!-- react-text: 460 --><!-- /react-text --><!-- react-text: 461 --><!-- /react-text --><!-- react-text: 462 --><!-- /react-text --></div></div></div></div></div><div class="col-xs-12 col-sm-4 author-info" data-reactid="463"><div class="row biography" data-reactid="464"><div class="col-xs-4" data-reactid="465"><img class="profile" src="/static/img/hd-avatar.png" data-reactid="466"/></div><div class="biography-info col-xs-8" data-reactid="467"><h4 data-reactid="468"><a href="/presentations/jlFWkJYS2E" data-reactid="469">Heidi Schmidt</a></h4><!-- react-text: 470 --><!-- /react-text --><!-- react-text: 471 --><!-- /react-text --><div class="badge-row" data-reactid="472"><a href="https://www.facebook.com/legallyheidi" data-reactid="473"><i class="fa fa fa-external-link-square" data-reactid="474"></i><!-- react-text: 475 -->https://www.facebook.com/legallyheidi<!-- /react-text --></a></div></div><div class="author-decks col-xs-12" data-reactid="476"><!-- react-text: 477 --><!-- /react-text --><i class="fa fa-spin fa-circle-o-notch" data-reactid="478"></i></div></div></div><!-- react-text: 479 --><!-- /react-text --></div></div></div><div data-reactid="480"></div><!-- react-empty: 481 --><!-- react-empty: 482 --><!-- react-empty: 483 --><div class="modal fade" id="error-modal" data-reactid="484"><div class="modal-dialog userpage-copy-deck" style="background-color:#fff;border:1px solid #000;" data-reactid="485"><div class="modal-header center" style="color:#000;" data-reactid="486"><button style="color:#000;" type="button" class="close" data-dismiss="modal" aria-label="Close" data-reactid="487"><span aria-hidden="true" data-reactid="488">×</span></button><h3 class="modal-title" data-reactid="489">Error!</h3></div><div style="color:#000;" class="modal-body center alert" data-reactid="490"></div><div class="modal-footer" data-reactid="491"><button type="button" class="btn btn-default" data-dismiss="modal" data-reactid="492">Close</button></div></div></div><!-- react-empty: 493 --></div></div></div><script src="/static/js/vendor-ff7e1f47.min.js" async></script><script src="/static/js/playback-page-a5e20a43.min.js" async></script><script src="/static/js/vendor_minimal-df94e3af.min.js"></script><script>var HD = window.HD;</script><script>// Include Universal Google Analytics
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