Raise

Where is RAISE Today

• 100,000+ Unique Visitors
• iOS 8 Launch - August
• Retention Rate & CPI - TBD
• Need to integrate Google Analytics
• Neet to integrate TestFlight

1st month deliverable

• Integrate Analytics - June 16 2014
• Analyze User Demographic, User Trends, Competitors
• Build Plan of Attack Playbook 
• Prepare ASO Playbook for August Launch
• Combine Ad Network Playbook for August Launch

2nd Month Deliverable

• Analyze Beta/Early Adopter Users 
• Product Iteration Guidebook
• ASO Launch: August 1, 2014
• ASO/Ad network combo: August  15
• Goal 100,000 Users Organic/Paid

3rd month Deliverable

• Goal  to increase daily downloads by 30%
• Android Platform Product Iteration 
• 2rd product iteration due August 29, 2014
• Update Schedule September 5, 2014
• Goal to achieve $1.58 CPI

Total Daily Download Goals

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