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Slide Notes

Rand Fishkin is the CEO of SEO software company; SEOmoz. He co-authored the Art of SEO from O'Reilly Media, co-founded Inbound.org, and was named on PSBJ's 40 Under 40 List and BusinessWeek's 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web, from his blog on entrepreneurship to Twitter, Google+, Facebook, LinkedIn, and FourSquare. In his minuscule spare time, Rand enjoys the company of his amazing wife, Geraldine, whose serendipitous travel blog chronicles their journeys.

These tips are from his LinkLove London 2012 talk. Full blog post at http://bit.ly/fishkincontent
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Rand Fishkin's Top 10 Content Marketing Tips

Published on Nov 18, 2015

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1.

10 CONTENT MARKETING TIPS

FROM RAND FISHKIN OF SEOMOZ
Rand Fishkin is the CEO of SEO software company; SEOmoz. He co-authored the Art of SEO from O'Reilly Media, co-founded Inbound.org, and was named on PSBJ's 40 Under 40 List and BusinessWeek's 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web, from his blog on entrepreneurship to Twitter, Google+, Facebook, LinkedIn, and FourSquare. In his minuscule spare time, Rand enjoys the company of his amazing wife, Geraldine, whose serendipitous travel blog chronicles their journeys.

These tips are from his LinkLove London 2012 talk. Full blog post at http://bit.ly/fishkincontent
Photo by BTO - Buy Tourism Online
2.

DON'T HIDE YOUR BEST

DOLLAR SHAVE CLUB PUT THEIR VIRAL VIDEO ON HOME PAGE
3.

KNOW WHEN AUDIENCE IS AWAKE

USE EVERYTIMEZONE.COM
Photo by marcp_dmoz
4.

ANCHOR TEXT YOURSELF

WITH INTERNAL LINKS, NOT JUST IN CONTENT
5.

GO LINKBAITY WITH STYLE

CHARTS & GRAPHS GET EMBEDDED, SHARED & PINNED
Photo by 401(K) 2013
6.

USE ZEMANTA

GOOGLE LOVES RELEVANT OUTBOUD LINKS
7.

USE CURATION DISPLAYS

TWYLAH TURNS YOUR POPULAR TWEETS INTO A NEWSPAPER
8.

FIND CONTENT PARTNERS

SLATE PARTNERS W/ QUORA TO REPRINT BEST QUESTIONS AS BLOG POSTS
9.

BROADEN YOUR ARSENAL

NEWS, VIDEOS, VINES, RICH SNIPPETS, REL=AUTHOR ETC
10.

TARGET POWERFUL GROUPS

SEE JANE WORK APPEALS TO FEMALE OFFICE MANAGERS
11.

CREATE PRIDEBAIT

POLLS, INTERVIEWS & TOP LISTS OF INFLUENTIALS
12.

READ THE FULL POST

HTTP://BIT.LY/FISHKINCONTENT

Mark Traphagen

Haiku Deck Pro User
http://Google.com/+MarkTraphagen