Razor Razor Blade Business Model
Published on Nov 18, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
SOME BUSINESS MODELS HAVE MADE LOTS OF MONEY FOR 123 YEARS
THE RAZOR RAZOR BLADE MODEL IS ONE
Photo by aresauburn™
AND FIGURE OUT HOW TO MAKE ONE PART REUSABLE
I.E. SO IT WON'T WEAR OUT EASILY
Photo by Quality & Style
AND HOW TO MAKE ONE PART BE CONSUMED
I.E. SO IT WILL WEAR OUT AFER USE AND WILL HAVE TO BE REPLACED
Photo by scottfeldstein
YOU HAVE THE BASIC INGREDIENTS OF A LUCRATIVE BUSINESS MODEL
CALLED THE RAZOR RAZOR BLADE MODEL
Photo by aresauburn™
THERE ARE SO MANY VARIATIONS OF RAZOR/BLADE MODELS
- We have found 23 primary variations of this great business model including...
- Anything that needs a battery, Anything with ink cartridges...
- Basically, anything that needs a part to be repurchased routinely
- "Blades" go beyond physical things...they cover services and software.
- Apple "i" devices are reusable handles. iTunes songs, apps, are blades
Photo by YannGarPhoto
TODAY, AS BRANDS STRUGGLE TO GROW,
THERE MAY SEEM TO BE FEW GOOD, RELIABLE OPTIONS
Photo by marsmet549
RAZOR BLADES AND THEIR REUSABLE "HANDLES"
HAVE TRANSFORMED WELL ESTABLISHED INDUSTRIES
Photo by Stefan Ledwina
