RDM4149 W3
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
RDM4149 SUSTAINABLE BUSINESS PRACTICES
Sustainability in a corporate context: CSR
How to define CSR and how does it relate to hospitality and tourism
Photo by Office Now
SHOULD WE TRUST THE MARKETPLACE?
Do economic decisions have social consequences?
Friedman: the social responsibility of corporations is to make profit
Capitalism and the free market
The current social climate
2011 Occupy Wall Street movement "we are the 99%"
Capitalism and the free market
The current social climate
2011 Occupy Wall Street movement "we are the 99%"
Photo by Toastwife
GOVERNMENT REGULATIONS ARE GOOD!
Learning from the past
Welfare state
Social security
Minimum wage
Paid holidays
Housing
Social security
Minimum wage
Paid holidays
Housing
Photo by Massimo Valiani
CSR: MORE CORPORATE IMAGE THAN CORPORATE BEHAVIOR?
"Window dressing"-"greenwashing"-philanthropy
In the beginning limited level of knowledge and awareness
All about philanthropy and eventually the environment (or both in one)
All about philanthropy and eventually the environment (or both in one)
Photo by Eldkvast
THE MAIN GOAL OF CSR
Aligning your social and environmental activities with your purpose and value
Producing shared value
See Maldives employment apprenticeship
See Maldives employment apprenticeship
Photo by Jamison Wieser
CSR AND ITS 3 THEATERS OF PRACTICE
- Focusing on philanthropy
- Improving operational effectiveness
- Transforming your business model
Examples:
Unilever project Shatki India
Group Tata India
Ikea Sweden
Grupo Bimbo Mexico
To apply in workshop w3
Unilever project Shatki India
Group Tata India
Ikea Sweden
Grupo Bimbo Mexico
To apply in workshop w3
Photo by shutterbugdeb
AN ESSENTIAL QUESTION FOR A CORPORATION
Does your core business enhance society?
Discuss tourism and hospitality
What business should not exist - the concept of risk society by U. Beck
What business should not exist - the concept of risk society by U. Beck
Photo by Schweiz-Russland
DEFINING CSR IS IMPOSSIBLE ...
...without taking context & culture into account
See "The meaning of CSR" article p.435/6
Size of the firm
Role of the State
Product offered by corporation
Labour context
Hierarchy norms
Work ethos
Level of legal enforcement
Relationship to nature
Etc.
... Discussion
Example of nordic "culture" & social context
Size of the firm
Role of the State
Product offered by corporation
Labour context
Hierarchy norms
Work ethos
Level of legal enforcement
Relationship to nature
Etc.
... Discussion
Example of nordic "culture" & social context
Photo by cabrera.photo
THE CONCEPT OF SHARED VALUE
When profit goes beyond its financial dimension
Societal profit...
What about the societal profit a hotel could bring?
What about the societal profit a hotel could bring?
Photo by Alan Cleaver
THE BENEFIT CORPORATION
When CSR becomes embedded a type of company
Required to report
Auditing
Example of ebay vs Craig list
Auditing
Example of ebay vs Craig list
Photo by Francisco Sánchez
THE SIX-FACTORS CSR FRAMEWORK BY CRANE ET AL.
Voluntarism-externalities-stakeholders-environmental & social integration-adopting a value system-operationalisation
A comprehensive framework for CSR
Present and discuss each point
Voluntarism : good will ... Where the law ends
Externalities: internalising the cost and taking the context into account
Stakeholders ... All of them
Value system to stand for as a corporation (to apply workshop w3)
Operationalisation (see 3 rd theater)
The example of tourism defined as an export industry? CSR is key for its future
Present and discuss each point
Voluntarism : good will ... Where the law ends
Externalities: internalising the cost and taking the context into account
Stakeholders ... All of them
Value system to stand for as a corporation (to apply workshop w3)
Operationalisation (see 3 rd theater)
The example of tourism defined as an export industry? CSR is key for its future
Photo by JoãoMoura
