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RE-PURPOSING Content for Social Media

Published on Nov 18, 2015

Re-purposing content for social media.

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PRESENTATION OUTLINE

1.

RE-PURPOSING content

for Social Media
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2.

Re-purpose?

Why 
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3.

One idea

many pieces
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4.

Serves

multiple audiences
5.

REDUCED

content creation time
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6.

Extends

lifespan
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7.

Re-purposing Guidelines

  • Create content with re-purposing in mind
  • Re-purpose evergreen content
  • Invoke engagement and interaction
  • Modify to medium being used
  • Add value at each stage
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8.

Re-Purposing Pyramid

depicting content creation time
9.

Re-purpose Flow

Sample
10.

Social POST PUBLISHING Guidelines

  • 3 day gap between same content posts
  • Once exhausted, they will not be reused
  • Shortlinks will be used to reduce space
  • Post not to exceed 140 characters
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11.

Social media posts

Long form content breakdown ideas for
12.

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