PEOPLE WILL CHANGE IF IT'S REALLY, REALLY IMPORTANT
90% of patients are back to old behaviors just two years after receiving coronary bypass surgery to save their lives (Dr. Edward Miller, Johns Hopkins University)
Most of us feel just like this person in the image; nervous and hoping all our preparation will catch us in the nick of time.
Stories of others' successes are a potent means of rallying people around an important change effort while bolstering confidence that support will be there when needed.