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Reality Is Perception

Published on Nov 23, 2015

Baystate

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

THE BAYSTATE HEALTH BRAND

EXPERIENCE-- ARCHITECTURE-- PROMISE
Photo by Erik++
2.

AND NOW A MESSAGE

FROM OUR PATIENTS & CUSTOMERS
Photo by Public Places
3.

AND OUR SPONSORS

PRC, NRC, ROB KLEIN, FOCUS GROUPS
Photo by fireballk2588
4.

#1

FOR NOW...
5.

#1

IN SO MANY AREAS
6.

AND MORE

CONGRATULATIONS!
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77% MORE LIKELY

TO USE A SERVICE WITH "BAYSTATE" NAME
Photo by e³°°°
8.

WE MADE A PROMISE

TO "EXPECT THE BEST FROM BAYSTATE"
Photo by Foxtongue
9.

WE LEVERAGED BRAND STRENGTH

ACROSS THE REGION WITH ONE LOOK
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FOR 10 YEARS

WE'VE WORKED TO BE THE BEST
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AND IN 2/3 WE ARE

QUALITY & COST
Photo by eworm
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BUT GREAT BRANDS

CREATE RAVING FANS & CONSISTENTLY GREAT EXPERIENCES
Photo by Bust it Away Photography
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AND WE'RE SPOTTY

HIGHS & LOWS
Photo by Leigh Harries
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REGARDING ACCESS

LET US IN PLEASE...(VIDEO)
Photo by stevendepolo
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50% IN BEDS AT MERCY TODAY

WOULD HAVE RATHER BEEN AT BAYSTATE MEDICAL
Photo by 612gr
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25% MORE WANT A BAYSTATE MD

AND OUTPATIENT SERVICES TOO!
Photo by Gueоrgui
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I LOVE YOU BUT I WON'T WAIT FOREVER

YOU MAKE IT IMPOSSIBLE FOR ME TO SEE YOU
Photo by brizzle born and bred
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PROBLEM: WHEN I USE ANOTHER

I'M JUST AS SATISFIED
Photo by michael conen
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PEOPLE-CENTERED

MORE PLEASE.(VIDEO)
Photo by martinak15
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ELEPHANTS IN THE ROOM

THEY'RE HERE, BIGGER & STRONGER THAN US
Photo by EarthTouch
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COMPETITION

  • 1/5 MGH-CD, 8x more likely
  • 1/10 BH-W, watching
  • MGH national rep, BH region
  • MGH has everything
  • Both big and confusing
Photo by Bert Kaufmann
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TOOK ANOTHER LOOK

AND TESTED "HIGHER STATE OF CARING"
Photo by Clover_1
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THEY LIKE IT

  • 4/10: major improvement
  • 1/3: would see a BH MD
  • No one else "owns" it
  • Skeptical that we can deliver it
  • Want more definition on new behaviors
Photo by Leo Reynolds
24.

THE BIGGER WE GET

THE SOFTER WE HAVE TO BE

Suzanne Hendery