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Realtor 2020- Original 2015

Published on Nov 21, 2015

The Biggest Opportunity to reshape an entire industry is right in front of full time professional Realtors! If you pay attention to the trends around you and the consumers needs, you can have a powerful impact on the lives of your community and clients. The consumer deserves a better educated, invested, service minded, professional agent working for them in each transaction.

So how do you make the shift to catch up to a market that has already changed?

PRESENTATION OUTLINE

REALTOR 2020

The greatest opportunity in Decades!
Photo by jurvetson

SHIFTS & CHANGE

It isn't happening...it happened!

IN 2000 WE...

  • Controlled the Keys
  • Controlled the Inventory
  • Controlled the Transaction
  • Co-operated to close
  • Could walk away!
Photo by Darwin Bell

TODAY WE...

  • Provide Education
  • Provide Facilitation
  • Provide Advice
  • Control Communication
  • Control Expenses
Photo by iujaz

ECONOMY

Photo by j_lai

TECHNOLOGY

Photo by LoKan Sardari

COMMUNITY

Photo by pepe50

SOCIOLOGY

Photo by Chorazin

PRIORITY

Photo by jvh33

RESPONSE?

Photo by Rob Swatski

MATURES/ SILENTS

Born 1920-1945

BOOMERS

Born 1946-1964

GEN X

Born 1965- 1980
Photo by Keoki Seu

GEN Y

Born 1981-2001
Photo by Nwardez

MILLENIALS

SO WHAT'S SO DIFFERENT...

  • Global Market Matters
  • Brand Promise > Brand Name
  • Fads are Acceptable
  • Trends are Valuable
  • Individual over Industry

THE 2020 ENVIRONMENT

Wants, Needs, and Must Haves

INCREASED REGULATION

Increased Litigation

YOUR CLIENT MAY KNOW MORE

You must understand more!

VIDEO IS THE MEDIUM

Press Play Marketing!

YOU ARE THE BRAND

What is it built on?

COMMUNICATION

The word itself is too long!
Photo by thesimplegood

SE4 FORMULA

Set Expectations, Educate, Empower, Engage

MAKE IT COUNT

Make them think, talk, share!

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