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Red Bull Ad Campaign

Published on Nov 18, 2015

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PRESENTATION OUTLINE

Red Bull Ad Campaign

By Akhil Parvathaneni

Whatcha doin?

  • Background Information
  • Question(s)
  • Stuff I Studied
  • Detective Moves
  • Big Findings

Background Information

  • Red Bull...an energy drink
  • Over 50+ Ads
  • Dominating Energy Drink Industry 

Top Selling Energy Drinks

  • Red Bull is an energy drink
  • Most Popular Energy Drink
  • 50+Ads

Roots of Success?

Advertisements!

Question At First:
Why is Red bull so successful
Their quality is just as good as others.

Question Later

Why are Red Bull's ads so convincing? 

Stuff I studied

Above the Surface, and Below the Surface

Above the Surface

  • Analyzed five advertisements
  • Visuals proved effective
Photo by Chris Nuzzaco

Above the Surface: Ad One

Ad 1 Notes

  • Red Bull Logo
  • Big Red Bull Can
Photo by titan3025

Ad 2

Video Ad
Photo by K.G.23

Ad two Notes

Photo by Keith Allison

Ad 3

Ad 3 Notes

  • Einstein writes: *Red Bull Can* equals Energy
  • Has All Red Bull colors and black and white

Ad 4

Ad 4 Notes

  • Similar to Ad 3
  • Red Bull = mc^2 (energy formula)

Ad 5

Video

Ad 5 notes

  • Animals fly after consuming Red Bull
  • Turkey doesn't get any
  • Turkey becomes dinner
  • Occurs at Thanksgiving

Breaking the Surface

Beneath the Surface the Ads

Ad 1

Below the Surface

Ad 1 Addtion

  • Bottom States:
  • Red Bull Energy Drink: Red Bull Gives You Wings

Ad 1 Notes

  • Coniferous Forest: Emphasizes size
  • Red Bull can take you here
  • Red Bull is pure/cool
  • Red Bull Gives You Energy
  • Appealing factor with condensation on can

Ad 2

Breaking the Surface

Ad 2 Notes

  • Blake Griffin is on the Ad
  • Black and White "Throwback" Style
  • Stating: "Blake Griffin needs Red Bull"
  • "If Blake Griffin drinks Red Bull, I should too"

Ad 3

Ad 3 Notes

  • Einstein knows "Energy"
  • For the pun effect
  • Emphasizing Red Bull Gives You Energy
  • Black and White to have the genuine "old" effect
  • Reason: Einstein is "old"

Ad 4

Ad 4 Notes

  • Similar to Ad 3
  • Emphasizing Red Bull Gives You Energy

Ad 5

THE FINAL AD...

Ad 5 Notes

  • Thanksgiving appeal
  • Intriguing Plot- Explains why Turkey on Thanksgiving
  • No Red Bull, No Wings
  • Shows how product is good in a comic way

Detective Moves

I did a lot of 'em

detective Move List

  • Researching
  • Area Examination
  • Asking Questions

Big Findings

  • Red Bull is EPIC at making ads
  • I feel like having some
  • Very convincing
  • However, some parts are vague

THANK YOU

And have a energized day!