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Red Bull Ad Campaign
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Published on Nov 18, 2015
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PRESENTATION OUTLINE
1.
Red Bull Ad Campaign
By Akhil Parvathaneni
2.
Whatcha doin?
Background Information
Question(s)
Stuff I Studied
Detective Moves
Big Findings
3.
Background Information
Red Bull...an energy drink
Over 50+ Ads
Dominating Energy Drink Industry
4.
Top Selling Energy Drinks
Red Bull is an energy drink
Most Popular Energy Drink
50+Ads
5.
Roots of Success?
Advertisements!
6.
Question At First:
Why is Red bull so successful
Their quality is just as good as others.
7.
Question Later
Why are Red Bull's ads so convincing?
8.
Stuff I studied
Above the Surface, and Below the Surface
9.
Above the Surface
Analyzed five advertisements
Visuals proved effective
Photo by
Chris Nuzzaco
10.
Above the Surface: Ad One
11.
Ad 1 Notes
Red Bull Logo
Big Red Bull Can
Photo by
titan3025
12.
Ad 2
Video Ad
Photo by
K.G.23
13.
Ad two Notes
https://www.youtube.com/watch?v=NcyXieGy-yc
Video is in black and white
Blake Griffin does amazing dunks
Photo by
Keith Allison
14.
Ad 3
15.
Ad 3 Notes
Einstein writes: *Red Bull Can* equals Energy
Has All Red Bull colors and black and white
16.
Ad 4
17.
Ad 4 Notes
Similar to Ad 3
Red Bull = mc^2 (energy formula)
18.
Ad 5
Video
19.
Ad 5 Link
http://www.ispot.tv/ad/75Zy/red-bull-the-story-of-thanksgiving
20.
Ad 5 notes
Animals fly after consuming Red Bull
Turkey doesn't get any
Turkey becomes dinner
Occurs at Thanksgiving
21.
Breaking the Surface
Beneath the Surface the Ads
22.
Ad 1
Below the Surface
23.
Ad 1 Addtion
Bottom States:
Red Bull Energy Drink: Red Bull Gives You Wings
24.
Ad 1 Notes
Coniferous Forest: Emphasizes size
Red Bull can take you here
Red Bull is pure/cool
Red Bull Gives You Energy
Appealing factor with condensation on can
25.
Ad 2
Breaking the Surface
26.
Ad 2 Notes
Blake Griffin is on the Ad
Black and White "Throwback" Style
Stating: "Blake Griffin needs Red Bull"
"If Blake Griffin drinks Red Bull, I should too"
27.
Ad 3
28.
Ad 3 Notes
Einstein knows "Energy"
For the pun effect
Emphasizing Red Bull Gives You Energy
Black and White to have the genuine "old" effect
Reason: Einstein is "old"
29.
Ad 4
30.
Ad 4 Notes
Similar to Ad 3
Emphasizing Red Bull Gives You Energy
31.
Ad 5
THE FINAL AD...
32.
Ad 5 Notes
Thanksgiving appeal
Intriguing Plot- Explains why Turkey on Thanksgiving
No Red Bull, No Wings
Shows how product is good in a comic way
33.
Detective Moves
I did a lot of 'em
34.
detective Move List
Researching
Area Examination
Asking Questions
35.
Big Findings
Red Bull is EPIC at making ads
I feel like having some
Very convincing
However, some parts are vague
36.
THANK YOU
And have a energized day!
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