VF 2023

• BRAND UPDATE
• NEW WEBSITE
• NEW COLLATERAL
• SOCIAL MEDIA KIT
• 2023 STRATEGY + AD CAMPAIGNS
• NEW ATTORNEY OBJECTIVES
• RECRUITING DIVERSITY

Web Performance + Leads Funnel

• Constant fresh content (organic)
• Advertising w/AdWords (pay-to-rank)
• Public client/affiliate online reviews (internal ask)

The extra push

• Invest in thought leadership (ex: Passle)
• Focus on digital story telling (ex: Wibbitz)

Visuals

• Brand guideline (10 yr)
• Secondary designs/visuals (annual)
• Email marketing shells
• Biz cards + practice brochures
• Thank you cards
• RFP package
• Swag

Digital Animation

• Out of the box concept
• Bold and artistic
• Slightly different spin for: general HOA, collections, CD and insurance defense

Other 2022

• I do plan to be a boots on the ground schmoozer presence for OR
• I'm interested in understanding affiliate commissions better
• OR Growth! is my top priority
• Affordable housing, hotels/resorts/commercial/multi-family
• Lists and more geofencing

data mine all potential candidates, use that generated list to retarget on social and/or have internal folks reach out -- signing bonuses are potentially necessary right now