Stotting

Untitled Slide

Untitled Slide

polysmous words

Target Language
vs. Source Language

what are the costs of being “deceived” by misunderstanding Cues & signals?

Related work

• social signaling theory
• religiosity

methods

• data collection
• coding scheme
• Data Analysis
• Affinity Diagram

Data CollecTion

• Convenience Sampling and Snowball Sampling
• Different Surveys for Arabic and English Language
• Each survey comprised 10 'randomly' selected tweets 
• 5 questions related to each tweet
• Tweets Selection based on words, location etc

Survey questions

• Rate the tweet on a scale from 1 to 10
• Highlight/Identify the cues in the tweet
• Purpose of the text ( Advice Sharing etc)
• Intended Audience of this text ( Religious / Secular)
• Rate the author religiosity on a scale from 1 to 10

Data Analysis

coding scheme

• Open Coding Multiple Iterations
• Some pruning of codes at each level

data analysis techniques

• Summative Analysis ( Averages based Analysis)
• Keyword based Analysis
• Themes based Analysis

Summative Analysis

• Highly affected by variance in responses
• "Lord Forgive me for my sins"
• "Reform may be more likely to come from outside ..
• the Arab World. Look to the periphery"

Key words based analysis

• Works well for obvious cues like Allah, Jesus
• Not well suited to express context
• "Rest in peace to this little boy, may justice take place"
• "I represent world peace"

Theme based analysis

• Ability to handle different contexts
• "Rest in peace to this little boy, may justice take place"
• Themes: Death, Hope, Justice
• " I represent world peace"
• Theme: World Peace, Representation, Association

conclusions

• Theme based analysis is much more robust 

One goal for an ideal society is not to eliminate social catagorization – it’s essential for helping us make sense of the world – but to make the triggering cues more closely aligned with actual behavior.

The End