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Removing Risk From Your Event

Published on Nov 19, 2015

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PRESENTATION OUTLINE

HOW TO DE-RISK YOUR EVENT

10 PRACTICAL TIPS

1. INITIALLY CONTRACT TO AS LITTLE AS YOU CAN

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2. BOOK AS LOW MINIMUM NUMBERS AS POSSIBLE

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3. ENSURE YOUR DDR REDUCES

AS SOON AS YOU ARE ABOVE YOUR MINIMUM NUMBERS
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4. AVOID FIXED COSTS

WHEREVER POSSIBLE
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5. CONTINUALLY REVIEW YOUR BUDGET

AND USE IT TO REALLY GUIDE YOUR DECISIONS
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6. BUILD A CONTINGENCY

7. START ADVERTISING THE BASICS

ANNOUNCE NEW ASPECTS WHEN YOU CAN AFFORD THEM
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8. RESEARCH YOUR MARKET

AND YOUR CUSTOMERS. AND RESEARCH THEM AGAIN
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9. USE YOUR EXPERIENCE

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10. CROWD SOURCE YOUR EVENT

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