Research Methods @Adaptive Path by larsgiere

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Research Methods @Adaptive Path

Published on Nov 18, 2015

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PRESENTATION OUTLINE

DESIGN RESEARCH @ADAPTIVE PATH

LEARNINGS FROM LARS GIERE

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CURRENTLY WE OFTEN MIX UP

DESIGN RESEARCH & USABILITY TESTING

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WE SHOULD NOT DO IT!

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DESIGN RESEARCH IS...

LEARNING ABOUT "WHAT TO BUILD"

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USABILITY TESTING IS...

LEARNING ABOUT "HOW TO BUILD" IT

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OR IN OTHER WORDS...

DESIGN RESEARCH COVERS THE PROBLEM SPACE, USABILITY TESTING THE SOLUTION SPACE

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BUT KEEP IN MIND: ALWAYS START WITH THE WHY...

TO SOLVE FOR THE RIGHT GOALS

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MAIN TAKEAWAYS ABOUT DESIGN RESEARCH

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BUILD EMPATHY WITH THE USER INSTEAD OF EXPECTING ANSWERS

http://m.youtube.com/watch?v=OORnMYoWX9c

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10.

DEFINE YOUR TARGET CUSTOMER

AND USE ONLY THEM WITHIN DESIGN RESEARCH

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11.

HELP THE USERS TELL YOU THEIR STORY INSTEAD OF ASKING QUESTIONS...

WITH DIRECTED STORYTELLING

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12.

MAKE IT VISUAL

TO FACILITATE THE USERS' THINKING

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13.

TRY TO CREATE EMPATHY WITH THE USER

INSTEAD OF ASKING THEM IF THEY LIKE IT

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14.

ADD EMOTIONS AND SATISFACTION LEVELS

TO EASILY FIND PAIN POINTS YOU CAN SOLVE FOR

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15.

TRY TO FIND PATTERNS

AND DEFINE HYPOTHESIS AROUND THEM

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16.

VALIDATE THE HYPOTHESIS

WITH THE MOST APPROPRIATE METHOD AT HAND

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17.

WHY DO I THINK THIS IS AWESOME?

It forces you to think deeply about your target customer
It helps to understand the current users' approach
It brings in feelings and emotions to easier identify pain points
It is a structured and very lightweight approach
It fits very good in our lean and agile approach to product development

18.

THANKS

AND LOOK AT THE WORKSHOP SLIDES TO FIND MORE METHODS AND TOOLS...

Slide Notes