ResearchSummary
Published on Nov 06, 2015
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
RESEARCH SUMMARY
MARKET RESEARCH
Photo by onesecbeforethedub
METHOD
- Non-branded online survey
- U.S.; all ages
- FT knowledge workers (no EDU)
- All education, income levels
- Frequent presentation creators
Photo by kjetikor
Untitled Slide
MOST IMPORTANT (RATING AVG)
- Import from PPT (4.18)
- Export to PPT (4.04)
- Include video (3.78)
- Logo/branding (3.59)
- Collaboration (3.46)
If you look include occasional presenters in the group, export to cloud edges out collaboration but other top choices stay the same; they are just weighted a touch lower.
MOST LIKELY TO PAY FOR (PICK 3)
- Import from PPT (42.4%)
- Include video (34.8%)
- Logo/branding (31.8%)
- Export to PPT (28.8%)
- Privacy-cloud exp-notification (27.3%)
Photo by M I T C H Ǝ L L
USER EXPERIENCE SURVEY
For this whole section -- I am working on detailed write up and we can pull the rights stats, highlights. So still in progress.
Photo by onesecbeforethedub
METHOD
- Survey of registered users
- 1,000+ respondents
- Filtered out obvious EDU
- Branched work vs. school/fun
Photo by kjetikor
NET PROMOTER - OVERALL
"Beautiful graphics with intentional language
Makes for a powerful, inspiring presentation. PowerPoint is dead!"
Photo by Crystl
"Humanity has to endure enough bad presentations,
so [the] more zen approach helps everyone who has to listen to presentations."
Photo by Anika Nui, Waikoloa
"I love what it does in terms of helping people tell stories visually.
The inability to work offline and sync between devices keeps it from being a 10."
Photo by Francis Bourgouin
"I like the simplicity, but I don't like
How you restrict where I want to put text."
Photo by nataliej
PROFESSIONAL USERS
Photo by Jamie McCaffrey
NET PROMOTER - PROFESSIONAL USERS
FREQUENCY OF USE
JOB FUNCTIONS
WHY DO YOU USE HAIKU DECK? (%)
HOW FREQUENTLY DO YOU USE HAIKU DECK FOR WORK?
Top Work Uses
- Internal meeting (53.2%)
- Conf./event talk (48.1%)
- In-person pitch (36.2%)
- Webinar/training (25.5%)
- Promote event, product, service (25%)
WHEN YOU DON'T USE IT, WHY NOT?
- Need more info on slides (55.6%)
- Working from existing PPT (39.2%)
- Need more than one image (34.2%)
- Need more chart/graph variety (32.3%)
- Collaborating with PPT users (30.6%)
"I just started using Haiku Deck,
And I can't imagine NOT using it or going back to just PPT!"
Photo by Marie in NC
"FOR CLIENT PITCHES, WE NEED TO BE ABLE TO FIT MORE INFORMATION ON THE SLIDES.
It's hard to relay what we do when we don't have the option to write a paragraph."
Photo by thejaymo
"I sometimes worry that people don't view the
beautiful, streamlined slides as professional."
Photo by smelly13cat
"I don't want my decks to show up online."
Photo by JustinJensen
MOST IMPORTANT (RATING AVG)
- Export to cloud (3.93)
- Export to PPT (3.9)
- Control privacy (3.73)
- Logo/branding (3.63)
- Import from PPT (3.48)
If you look include occasional presenters in the group, export to cloud edges out collaboration but other top choices stay the same; they are just weighted a touch lower.
Photo by Steve Snodgrass
MOST LIKELY TO PAY FOR (PICK 3)
- Collect viewer emails (40.6%)
- Include logo/branding (35.7%)
- Detailed analytics (31.9%)
- Video (28.7%)
- Collaboration (25.7%)
Photo by M I T C H Ǝ L L
FREQUENT USERS
Photo by Nick J Webb
NET PROMOTER - FREQUENT USERS
CHARACTERISTICS
- 92% say slide look is why they use
- Top use is live talks (57.4%)
- More likely to use for blog/content mktg
- Less likely to want PPT import
- 57.6% work in small org (1-10 employees)
Photo by Creatas
"PLEASE MAKE HAIKU DECK MORE PORTABLE -
Not to PowerPoint, but to the net and other devices."
Photo by lynhdan
OCCASIONAL USERS
- Most representative of professional users
- More likely to use for meetings, webinars
- More likely to want more info on slides
- More likely to want video
- Net promoter score = 50.8%
Photo by Creatas
INFREQUENT USERS
- Value image search, fun more highly
- More concerned with PPT integration
- More likely to want logo/branding
- More likely to work for large org (1K+)
- Net promoter score = 37.5%
Photo by Creatas
FOR FUN USERS
- Most use rarely/never
- More likely to cite usability issues
- More likely to want audio and video
- More likely to want cloud export
- Net promoter score = -2.1%
Photo by Creatas
EDUCATORS
- More likely to use frequently
- More likely to value free, fun
- More likely to want media options
- Less likely to export to PPT
- Net promoter score = 44.8%
Photo by Creatas
INSIGHTS
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USER EDUCATION OPPORTUNIITIES
- Existing features
- Presentation tips
- New customer stories
- Tailored communication
Photo by VinothChandar
HIGH-VALUE FREE FEATURES
- Work online/across platforms
- More text options & control
- More image & chart options
- Faster creation/editing
Photo by Pink Sherbet Photography
