Rhetorical Device
Published on Nov 19, 2015
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PRESENTATION OUTLINE
RHETORICAL DEVICES
- A technique that the author uses to convey to the listener or reader
- A meaning with the goal of persuading him towards considering a topic from a different perspective
- Uses sentences designed to encourage or provoke a rational argument.
Photo by Brett Jordan
THE RHETORIC OF LOGOS, THE ARGUMENTS
- Conceptual and theoretical arguments.
- -A faithful representation of reality.
- -Satisfying users needs.
- -Consistency between standards.
- Effective and practical arguments with vague content.
Photo by captcreate
THE RHETORIC OF ETHOS, PROMOTING A GOOD IMAGE OF STANDARD SETTERS
- Marketing the black box.
- The public interest.
- Structures and operating procedures of the standard setting organization.
- The conceptual framework and scientific approach.
- A universally desirable balance with blurred content, competence, impartiality, independence.
Photo by duncan
THE RHETORIC OF PATHOS OR THE EMOTIONAL APPEAL
- In situations of crisis and of supposed failure of the standard setter.
- Example- threats(replacement of a private agency by a public one)
- Example- accusations(to hinder the freedom of the standard setter)
- Call for responsibility.
- A device little used by the standard setter&little studied by researchers.
Photo by Lachlan Hardy
COMMERCIALS THAT APPEAL TO THE LOGOS
- LOGOS- http://m.youtube.com/watch?v=XkBNbcMR_Uo
- ETHOS- http://m.youtube.com/watch?v=qj19l4Irdfw
- PATHOS- http://m.youtube.com/watch?v=cRS28AFxbCc
Photo by alist
