Rogers Hospital

The 5 areas we chose were

• General Surgery: Bariatric Surgery Inpatient
• General Surgery: Morbid Obesity
• Oncology & Hematology: Brain and other Nervous system cancers
• Spine: Back and Neck procedures
• Spine: Spine Surgery

The 3 areas we should avoid

• Orthopedics: Hip fractures
• Gynecology: Breast cancer screening
• Gynecology: Cervical Cancer

'Wellness and Healthy Living Campaign'

Pros

• Promote our areas in Bariatric surgery
• Promotes Back, Neck and Spine procedures
• Fights Morbid Obesity

Cons

• Does not include our interest area - Oncology & Hematology
• Might also promote other services which we do not necessarily want to promote

Key points of the campaign

• Focus on wellness and physician assisted weight loss
• Promote people who have corrected their lifestyles
• Show through campaign what they are able to do because of that - playing baseball with their son, enjoying a hike with significant other etc

Marketing Strategy for Exec Wellness Center

• Focus on the importance of time targeting busy executives
• Highlight specialized care that focuses on the patient
• Target using luxury magazines, online advertising, luxury goods and targeted mailings for data that reflects affluence

Tom & Jeremy will now take questions