ROLEX

Untitled Slide

CUSTOMERS

• Men and women.
• Upper LSM.
• People who value status.
• Potentially pre-existing customers.

CONTENT

• Brand awareness (not product).
• Status lifestyle.
• Subtle product placement.
• Influential, affluent and iconic individuals.

COMPETITION

• Tag Heuer, Cartier, Longines,etc.
• Other status symbols such as Suits, cars and jewlery.

CREATIVE

• Classic black and white theme.
• Sophisticated and timeless design.
• Historical timeline.
• Interactive and engaging.

CONTACTS

• Time magazine.
• Placement reflects target market.
• Prime positioning.
• Selected cinema adverts.

CHECKS

• Focus group questionnaires.
• Feedback on brand.

THANK YOU.