THE EPIC BATTLE

IDENTIFYING THE ISSUE

ON THE PRODUCTION SIDE

• Overwhelming pre-existing queue of work
• Limited resources / manpower
• Overlapping deadlines
• Little or no creative direction / assets

On the sales side

• Overly demanding / clueless clients
• Little or no resources from the client
• Project creeping (from the client)
• Looming budgets
• Expectations of administration

WHERE THEY CLASH

• Sales: We aren't being taken seriously
• Production: No one respect what it takes to produce
• Internal Systems / Communiques are flawed
• Most communication is in text where tone can be applied

Painful things we say

From Sales to Production

• "Can't we just..."
• "I need this ASAP"
• Make it "Pop" / "Sexy" / "Sound Big" / "Sound Epic"
• Trying to sell / use sales strategies on the producers

From production to sales

• "We can't do that" or "No"
• "I need more direction"
• "You don't understand"
• Start throwing around jargon that will completely confuse you

WHY THIS DISCHORD CANNOT CONTINUE

• Both departments are KEY to making any company successful
• What both departments do and how they do it is intricate and difficult
• No real understanding of what the other department does

communication

HOW DO WE SOLVE IT?

• Shadowing - learn about the other dept.
• Involve the other department in your process
• Create the ideas and products together
• Address your departmental repeat offenders
• Be respectful of the ground you gain

HOW DO WE SOLVE IT?

• OVERCOMMUNICATE with purpose
• Working System = Management Buy In.
• Avoid downplaying what it takes to do the job

YOUR TURN