Salt, Sugar, Fat

Bliss point

• "For all food and drink, there is an optimum concentration at which the sensory pleasure is maximal. This optimum level is called the bliss point" (Moss 34).
• All food companies are wondering what is the bliss point, the right amount of sugar in foods and drinks, so they can attract the maximum amount of customers.

"Is it cereal or candy? (Moss 89).

• "This all changed in 1975, when sugar—the keystone of the cereal makers' fortunes—suddenly became a distress to consumers.... (By one estimate, there were any given moment one billion unfilled cavities in Americans mouths)" (Moss 94).
• Sugar is in candy and cereal. When you have more sugar in cereal than in candy bars, it might make you think is it cereal or candy?

The invention of instant pudding

• "After a few months of tinkering, [Al Clausi] settled on using two different chemicals to simulate real cooking. One, a pyrophosphate, coagulated the milk, while the other, an orthophosphate, act as an accelerator to hasten the thickening. They allow him it develop an instant, non-cook pudding that was so much better, more stable and lasting" (Moss 69).
• This was the first time additives were added into foods.

Obesity rate sky rockets

• "Between 1960s and 1980s, obesity rate had herald fairly steady. Among children, it hovered around 5 percent. In 1980s, however, the rates had began to surge for all ages. Moreover, the media was starting to draw the public's attention to the implications of the country's weight gain" (Moss 264).

Warning!!! Calories!!!

• "The obesity team toyed with the idea of splashing the biggest warning -how many calories the whole package contained - right on the front of the label, to better alert consumers" (Moss 270).

Too Much Cheese!!

• "Depending on the specific product, 33 pounds of cheese delivers as many as 60,000 calories, which is enough energy, on its own, to sustain an adult for a month. Those 33 pounds also have as many as 3,100 grams of saturated fat, or more than half as year's recommend maximum intake" (Moss 27).

Born without salt

• "The industry heavy use salt moves from the realm of merely satisfying Americas craving for salt to create a craving where non exist" (Moss 296).
• "Kids [are] born liking salt. They have to be taught to like the taste of salt" (Moss 296).

How salt tries to kill you

• "If it wasn't enough—having salt linked to heart attacks by the biggest seller of salt-—Cargill had more bad news for its food industry customers" (Moss 306).

Different kinds of salt

• "The salt [Cargill] sell in manufactures is no ordinary salt. In the processing plants Cargill owns, this rock is transformed into a vast array of shapes and designs" (Moss 302).