Making Case Studies Less Wordy and More Visual!

Case studies have been the tried and true content for B2B sales and marketing. Today, most people lack the time or willingness to read case studies or white papers. Many readers prefer to click and snack on catchy titles, bullet points and summaries -- the sticky stuff.

How about a new approach to case studies? Visual case studies with Haiku Deck are a new way to highlight important customer stories!

Make time to study your customer’s business. Understand how they are using your product.

At least 70 percent of the imagery should be about the customer. It’s about them, not you. Customers are your experts when it comes to using your product; let them shine.

TIP: Ask to be introduced to the marketing person who approves third party case studies. Double check they like the images you select. The more you can tailor the images to your customer’s preferences, the more you will gain their trust.