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Slide Notes

The SCARF model (Rock, 2008) is a summary of important discoveries from neuroscience about the way people interact socially. The model is built on three central ideas:

The brain treats many social threats and rewards with the same intensity as physical threats and rewards (Lieberman, & Eisenberger, 2009).

The capacity to make decisions, solve problems and collaborate with others is generally reduced by a threat response and increased under a reward response (Elliot, 2008).

The threat response is more intense and more common and often needs to be carefully minimized in social interactions (Baumeister et al, 2001).

The model is made up of Status, Certainty, Autonomy, Relatedness and Fairness. These five domains have been shown in many studies to activate the same reward circuitry that physical rewards activate, like money, and the same threat circuitry that physical threats, like pain, activate (Rock, 2009b).

Understanding that these five domains as primary needs helps individuals and leaders better navigate the social world in the workplace (Rock, 2009b).

SCARF- Navigate Social Aspects Of The Workplace

Published on Nov 18, 2015

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PRESENTATION OUTLINE

S.C.A.R.F

WORK AT ITS BEST
The SCARF model (Rock, 2008) is a summary of important discoveries from neuroscience about the way people interact socially. The model is built on three central ideas:

The brain treats many social threats and rewards with the same intensity as physical threats and rewards (Lieberman, & Eisenberger, 2009).

The capacity to make decisions, solve problems and collaborate with others is generally reduced by a threat response and increased under a reward response (Elliot, 2008).

The threat response is more intense and more common and often needs to be carefully minimized in social interactions (Baumeister et al, 2001).

The model is made up of Status, Certainty, Autonomy, Relatedness and Fairness. These five domains have been shown in many studies to activate the same reward circuitry that physical rewards activate, like money, and the same threat circuitry that physical threats, like pain, activate (Rock, 2009b).

Understanding that these five domains as primary needs helps individuals and leaders better navigate the social world in the workplace (Rock, 2009b).

NAVIGATE

THE SOCIAL WORLD IN THE WORKPLACE
Photo by wili_hybrid

SOCIAL THREATS AND REWARDS

SAME AS PHYSICAL THREATS AND REWARDS

STATUS

YOUR RELATIVE IMPORTANCE TO OTHERS.
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CERTAINTY

BEING ABLE TO PREDICT THE FUTURE
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AUTONOMY

PROVIDES A SENSE OF CONTROL OVER EVENTS

RELATEDNESS

A SENSE OF SAFETY WITH OTHERS. FRIEND OR FOE?

FAIRNESS

A PERCEPTION OF FAIR EXCHANGES BETWEEN PEOPLE

NAVIGATE WITH

Mark Coffey

Haiku Deck Pro User