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Scenario 4

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PRESENTATION OUTLINE

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BLUE OCEAN STRATEGY IMPLEMENTATION

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GOOD AFTERNOON

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OBJECTIVES

  • Introduce and Analysis Red ocean situation (problem) base on the Scenario 4
  • Approach for overcoming the problem by using Key Organizational Hurdles base on Tipping Point Leadership & Fair Process
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OVERVIEW

  • Introduce the Background situation of Scenario 4
  • Explain how to overcome the key organizational hurdles by using Tipping Point Leadership & Fair Process
  • Conclusion and Recommendation from our point of view
  • Reference
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TIPPING POINT LEADERSHIP

Resource Hurdle
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TIPPING POINT LEADERSHIP

motivational hurdle
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TIPPING POINT LEADERSHIP

political hurdle & cognitive hurdle
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FAIR PROCESS

three e-principles of fair process
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ENGAGEMENT

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EXPLANATION

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EXPECTATION CLARITY

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CONCLUSION

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REFERENCE

  • Robert M. Randall , (2015),"W. Chan Kim and Renée Mauborgne dispel blue ocean myths", Strategy & Leadership, Vol. 43 Iss 2 pp. 11 - 14
  • W. Chan Kim and Renée Mauborgne, (2004 Oct) , "Blue Ocean Strategy"
  • W. Chan Kim and Renée Mauborgne, (2014), "Blue Ocean Leadership"
  • Www.blueoceanstrategy.com
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