OBSERVE
Observations are data gathered using the senses.
Observations can be direct or indirect (inferences).
Inferences must be based on observations and prior knowledge.
Qualitative data do not include numbers. Examples are red, shiny, rough, clear.
Quantitative data include numbers or figures. Examples are 24 bears, 3rd, 48 cm long, 8 g, 44 degrees C. Scientists normally use SI measurements.