Sears, The Fall Of An Empire

The Rise

• Started in 1886 by Richard Sears
• Catered to a niche market via a mail-in catalog
• Expanded massively in the 1900's
• Knew what their customers wanted and delivered

The Fall

• Been on a constant decline for years
• Expects losses of approx. $850 million for the fiscal year (Jan 14)
• Liquidating multiple stores per year
• Setting selves up for further failure
• Share price has decreased by almost 50% over last 5 years

The Fall

• Been on a constant decline for years
• Expects losses of approx. $850 million for the fiscal year (Jan 14)
• Liquidating multiple stores per year
• Setting selves up for further failure
• Share price has decreased by almost 50% over last 5 years

Proof is in the Pudding

• Company became too complacent
• Lost sight of current consumer behaviors
• Didn't adapt to growing E-commerce market
• All can be pinpointed back to bad management

The Importance of Management

• Planning
• Organizing
• Staffing
• Directing
• Controlling 

Works Cited

• Andersen, Peter. "Sears And JC Penney: Bad Management Or Sign Of The Times?" Forbes. Forbes Magazine, 28 Jan. 2014. Web. 27 Oct. 2014.
• Macke, Jeff. "Sears Enters 'death-spiral'" Yahoo Finance. Yahoo, 10 Jan. 2014. Web. 26 Oct. 2014.
• "Brand Insight Blog." Brand Insight Blog The Branding of Sears Comments. N.p., 14 Jan. 2014. Web. 27 Oct. 2014.