SIC://2013 provides a rare forum in which entrepreneurs, technologists, brands, businesses, creative leaders and consumers can directly share experiences with the digital trendsetters of today and the thought leaders of tomorrow.

Learn more about this year's Seattle Interactive Conference in this video: http://vimeo.com/73191322

SIC://2013 will bring together a broad range of entrepreneurs, technologists and developers, advertisers, designers, entertainers, online business professionals and thinkers: Building upon a successful heritage of two jam-packed conferences in 2011 and 2012, SIC's visionary speakers will again leave you inspired, and networking events promise to better connect you.

For the full schedule: http://2013.seattleinteractive.com/sessions#day1

Seattle Mayor Mike McGinn is slated to welcome attendees to this year’s Seattle Interactive Conference, discussing his perspectives on the importance of technology to the Seattle marketplace and beyond.

#sicMayor

For many people mobile has become the first and only medium they consume. Advertisers can connect with their customers in ways which are organic and even helpful to this ‘mobile first’ behavior. But success in mobile requires more than just taking what you have created for other mediums and putting that creative on phones and tablets. The brands who act like app developers have enjoyed greater success in mobile advertising because they leverage the functionality of mobile devices in their campaigns.

In this session Millennial Media will share best practices and great examples of mobile advertisers who utilize the native features of the phone such as location, the camera and microphone to enhance marketing efforts and better connect with their customers.

#sicMobileNative

An inside-out view for non-technical people on how us technical folks look at the world. Arguably, the key to more successful projects is not more developer or a better spec, but empathy. Plus, a bonus section on the tradeoffs between schedule velocity (i.e. how much stuff gets done) and schedule accuracy (i.e. how well the schedule is kept).

#sicCTOPOV

What role do our shared ideas have in our individual and collective evolution? Social collaboration is poised to transform the landscape of business, social good and community—and is only accelerating. This workshop series will explore the powerful possibilities this movement is revealing, culminating in a real-time social experiment to create the first open collaboration platform for shared idea exchange.

#sicIdea

Every year there’s a white-hot topic in digital marketing. This year it’s cross-device marketing. In theory, cross-device sounds like a winning strategy to reach consumers with fragmented attention across multiple screens – but doing cross-device right requires a building plans around the customer and their cross-device usage patterns, not platforms or devices. Put theory into practice by learning the 5 key drivers of cross-device marketing effectiveness.

#sicMasterCrossDevice

As the trend towards visual communication continues to fill our day-to-day we must quickly adapt, learning new ways to express ideas, share information and ultimately connect with our easily distracted audience. The expanding visual expectations of today’s consumers are only half that of younger generations making the power of infographics, motion graphics, and interactive design something we must master to remain relevant. Killer Infographics co-founder and Chief Swiss Army Knife, Amy Balliett, has built her company based on this growing need. Learn what shifts have put this trend into motion, how we are currently adapting today, and how to ultimately harness the power of visual communication to grow brands, create change, and impact your audience.

#sicInfographics

For the full schedule: http://2013.seattleinteractive.com/sessions#day2

Google claims to make hundreds of algorithmic changes every year. New results types are overwhelming many search terms. Keyword referral data might be completely gone soon. Dozens of unique software vendors offer tools in the SEO field. What’s a time-challenged, email-overloaded, trying to work-life balance marketer to do?

There may not be a one-size-fits-all-solution, but, in this presentation, Rand will present processes we can all follow to differentiate the unimportant from what really matters, and focus on building valuable, long-term traffic for our companies and/or clients.

This is a story of an application born into a rapidly changing digital world and is maturing in a mobile-driven, multi-device, multi-input world. In this session Zillow’s mobile development manager, Jumana Al Hashal, will share with you her team’s design, content, and development strategies to stay ahead of the curve.

#sicMobileDev

Learn how the hashtag has changed the social landscape and what tactics you can implement to have a successful hashtag strategy. The hashtag is a powerful tool which can build community, drive earned media and unify your social channels. Josh will teach you the dos and don’ts of hashtags, and share with us what they have learned while working with hashtags every day at Tagboard.

#sicMasterHashtag

What role do our shared ideas have in our individual and collective evolution? Social collaboration is poised to transform the landscape of business, social good and community—and is only accelerating. This workshop series will explore the powerful possibilities this movement is revealing, culminating in a real-time social experiment to create the first open collaboration platform for shared idea exchange.

#sicIdea

The social landscape is getting more diverse with more channels to build your presence, and more brands jumping in the game. For marketers, knowing which networks warrant investment is no small feat. Adam Schoenfeld, will take a data geek’s perspective on how leading brands are using social media across 8 major social channels. If you love graphs and social media, this session is for you.

#sicDataGeek

For the full schedule: http://2013.seattleinteractive.com/sessions#day3

The future is a hot topic. We all want to know what tomorrow will bring, in an effort to stay one step ahead. It’s tough to plan budgets, hit targets and move a business forward without some notion of a target. Join Duane Forrester from Bing for this session where we’ll take a look at the future of search. Understand the reasons behind changes and position yourself to leverage new techniques, new technologies and existing scenarios to best effect. If you think Social is the cutting edge, you ain’t seen nothin’ yet!

#sicTomorrow

Join the Bing Webmaster Tools team for an open workshop to setup a new account, learn about the tools and features or to just ask a question that has been on your mind. This hands-on session will explore…
#sicMasterBing

Even the best ideas can fall prey to uninspired presentation. In this fast-paced session, I’ll share lessons we’ve gleaned from top presentation experts, from the hundreds of thousands of slides we’ve viewed over the past year, and from my own experience as an entrepreneur to help you craft a pitch that stands out. You’ll come away with practical tips and clear advice that you can apply no matter what presentation tool you’re using, and plenty of creative inspiration to set your story free.

#sicPitch

Profitable businesses are built around targeting consumer pain points and delivering effective solutions to solve them. When entrepreneurs understand these triggers, they are able to spur new in-demand industries and markets. If the pain isn’t large enough, the market is not there and it’s an uphill battle to build a sustainable business. In this session, three industry veterans will detail how to identify pain points to create new business concepts and in turn, industries and even economies.

#sicEntrepreneur

Last year Cyber Monday represented the single biggest day in online spending, totaling $1.465 billion in retail sales. Up 17% from 2011, the macro data shows no signs of this growth slowing. The holiday season as a whole is the single most critical time for companies to execute best in class digital marketing tactics to ensure that they maximize their return during peak demand. Given the importance, your planning and implementation should begin now. We’ll dive into search, social, display, retargeting, and analytic strategies that will help you win during the holiday season, and use this time of year to propel you to a new baseline in 2014.

#sicHolidays

Hackathon details: http://www.seattleinteractive.com/hackathon

Visit the website: http://www.seattleinteractive.com

To register: http://seattleinteractive.strangertickets.com/

Twitter: @seattleinteract