SELLING PRODUCT

SELLING

• Fulfilling customers needs
• Figuring out what customers want
• Getting people to buy the product

EXAMPLE 1

• Merchandise
• Selling jerseys to fans- what fans want
• Letting fans show their fandom

TECHNOLOGY IN MERCHANDISE SALES

• Fans can go guy jerseys online
• Gives fans more ways to get their jersey
• Gives fans more ways to show their fandom

EXAMPLE 2

• DVD box sets of TV shows
• Fans can show their fandom for a tv show by purchasing merchandise
• Simple purchase of premium box set
• Fans can also get exclusive content
• ie: cast interviews, bloopers, etc.

TECHNOLOGY IN BUYING DVD SETS

• Fans can now order the box set from anywhere
• Can be shipped to pretty much anywhere
• Can have added bonus if ordered online
• ie: extra content like interviews and bloopers

VIDEOS

• Doctor Who box set-
• http://youtu.be/9UAqh1Win30
• Nike+ #gameon campaign-
• http://youtu.be/SjpYA95oxyA