BABY BOOMERS

WHO ARE THEY

• Born between 1946 - 1964
• Very active
• Make up 52% of internet users
• E-commerce is becoming popular
• Buying power much greater than most groups

SPENDING HABBITS

• They feel comfortable shopping online
• Accustomed to catalogs
• 63.7% of seniors 65 or older use the internet to shop
• This is huge considering baby boomers are 80 million strong
• In five years 50% of U.S. Population will 50+

SPENDING HABBITS CONT

• Seniors spend close to 50% of all CPG
• But only 5% of adds are geared to this demographic
• Marketers call them a sleeping giant
• Within 5 years Boomers will control 70% of all disposable income
• They stand to inherit 15 trillion within 20 years

HOW DO WE TRULY CONNECT TO OUR SENIORS

• Develop an app that is strictly for seniors
• Combine shopping, social media, and finance into one app
• Make it convenient and fun to use
• Market it exclusively for seniors

SPREADING THE BUZZ

• TV adds are important
• Advertise online
• Social media

AGING POPULATION EQUALS HUGE $$