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#SESSF Social PR Publishing for Publicity
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Published on Nov 18, 2015
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PRESENTATION OUTLINE
1.
You're in the social spotlight
NOW WHAT?
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@Doug88888
2.
SPREAD THE NEWS
84% USE SOCIAL MEDIA TO FOLLOW/MONITOR NEWS
2013 Social Media News Survey via TekGroup
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Stuck in Customs
3.
GET VISUAL
SOCIAL NEWS POSTS WITH IMAGES DRIVE 44% HIGHER ENGAGEMENT
according to a study by ROI research
Photo by
sebastianjt
4.
GET MOBILE
65% OF SEARCHES START ON A SMART PHONE
Photo by
garryknight
5.
GET SOCIAL
64% USE SOCIAL TO SHARE AND RECOMMEND NEWS
Photo by
kevin dooley
6.
GET OPTIMIZED
61% START LOOKING FOR NEWS WITH SEARCH ENGINES
Social Media Survey Tek Group
100% say they use Google all t he time
Photo by
Josh Bancroft
7.
Steps to Social Publicity
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VinothChandar
8.
How?
GETTING IT ALL DONE IS THE TRICKY PART
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anieto2k
9.
PLATFORMS
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thisisbossi
10.
RebelMouse
REAL TIME SOCIAL PUBLISHING - PULLS SOCIAL CONTENT
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topgold
11.
RebelMouse
Photo by
jbj
12.
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13.
WHO USES IT?
14.
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15.
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16.
Metrics
CONNECT YOUR GOOGLE ANALYTICS
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vrypan
17.
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18.
PitchEngine
STORYTELLING PUBLISHING PLATFORM
19.
Create Sharable NEWS CONTENT
20.
What can you do with a Pitch
21.
Publish a Pitch
AUTOMATICALLY FEEDS YOUR WEBSITE, FACEBOOK PAGE AND BRAND CHANNELS
22.
Boost a Pitch
JUST LIKE PRWEB OR VOCUS
23.
MEASURE
24.
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25.
Links in Press Releases
DON'T LINK, DON'T SMOKE, WHAT CAN YOU DO?
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solofotones
26.
PR LINKS ACCORDING TO GOOGLE
27.
PR optimization
WHAT'S LEFT?
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yanivba
28.
earned media
USING PRESS RELEASES TO ATTRACT JOURNALISTS
29.
HaikuDEck
SETTING YOUR STORY FREE IN MOBILE AND SOCIAL
Photo by
kleneway1379
30.
What can you do?
31.
Triberr
BLOGGER OUTREACH AND AMPLICATION
Photo by
Rogier Noort
32.
about Triberr
33.
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34.
Facebook
NEWSFEED EXPOSURE WITH PROMOTED NEWS POSTS
Photo by
Robert S. Donovan
35.
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36.
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37.
NEW SLIDE IS SOCIAL PR
Lisa Buyer
Haiku Deck Pro User
thebuyergroup.com
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