#SESSF Social PR Publishing for Publicity

Published on Nov 18, 2015

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PRESENTATION OUTLINE

You're in the social spotlight

NOW WHAT?
Photo by @Doug88888

SPREAD THE NEWS

84% USE SOCIAL MEDIA TO FOLLOW/MONITOR NEWS
2013 Social Media News Survey via TekGroup

GET VISUAL

SOCIAL NEWS POSTS WITH IMAGES DRIVE 44% HIGHER ENGAGEMENT
according to a study by ROI research
Photo by sebastianjt

GET MOBILE

65% OF SEARCHES START ON A SMART PHONE
Photo by garryknight

GET SOCIAL

64% USE SOCIAL TO SHARE AND RECOMMEND NEWS
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GET OPTIMIZED

61% START LOOKING FOR NEWS WITH SEARCH ENGINES
Social Media Survey Tek Group
100% say they use Google all t he time
Photo by Josh Bancroft

Steps to Social Publicity

Photo by VinothChandar

How?

GETTING IT ALL DONE IS THE TRICKY PART
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PLATFORMS

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RebelMouse

REAL TIME SOCIAL PUBLISHING - PULLS SOCIAL CONTENT
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RebelMouse

Photo by jbj

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WHO USES IT?

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Metrics

CONNECT YOUR GOOGLE ANALYTICS
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PitchEngine

STORYTELLING PUBLISHING PLATFORM

Create Sharable NEWS CONTENT

What can you do with a Pitch

Publish a Pitch

AUTOMATICALLY FEEDS YOUR WEBSITE, FACEBOOK PAGE AND BRAND CHANNELS

Boost a Pitch

JUST LIKE PRWEB OR VOCUS

MEASURE

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Links in Press Releases

DON'T LINK, DON'T SMOKE, WHAT CAN YOU DO?
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PR LINKS ACCORDING TO GOOGLE

PR optimization

WHAT'S LEFT?
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earned media

USING PRESS RELEASES TO ATTRACT JOURNALISTS

HaikuDEck

SETTING YOUR STORY FREE IN MOBILE AND SOCIAL
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What can you do?

Triberr

BLOGGER OUTREACH AND AMPLICATION
Photo by Rogier Noort

about Triberr

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Facebook

NEWSFEED EXPOSURE WITH PROMOTED NEWS POSTS

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NEW SLIDE IS SOCIAL PR

Lisa Buyer

Haiku Deck Pro User