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SHARED VALUES
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1.
SHARED VALUE
An advanced lecture for applied marketing
Photo by
bengrey
2.
“Creating a shared value involves creating economic value in a way that also creates value for society by addressing its neds and challenges”
3.
shared value is not about social responsibility,philanthropy, or even sustainability, but a new way to achieve economic success
Photo by
Ed Yourdon
4.
it should be at the center
and not on the side
Photo by
Daniela Hartmann (alles-schlumpf)
5.
expanding a total pool of
ECONOMIC &SOCIAL VALUES
Photo by
Daniela Hartmann (alles-schlumpf)
6.
FAIR TRADE MOVEMENT
it increases REVENUES to workers instead
Photo by
Daniela Hartmann (alles-schlumpf)
7.
FAIR TRADE MOVEMENT
REDISTRIBUTION rather than EXPANSION
Photo by
Daniela Hartmann (alles-schlumpf)
8.
HOW TO CREATE
A SHARED VALUE
Photo by
Daniela Hartmann (alles-schlumpf)
9.
Here are the steps
Reconceiving Products and Markets
Redefining Productivity in the Value Chain
Building Supportive Industry Clusters at the Company’s Location
10.
ASK YOURSELF
“IS OUR PRODUCT GOOD FOR OUR CUSTOMERS”
11.
REDEFINE THE USE OF THE FF.
Energy Use & Logistics
Resource Use
Procurement
Distribution
Employee Proactivity
Location
12.
IT MUST AMPLIFY THE CONNECTION
BETWEEN ITS SUCCESS & THE COMMUNITIES SUCCESS
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