Sharpie Case Study

Sharpie connects with users.
Story telling
Self expression
Showcasing creativity
"Write Out Loud"
"Uncap What's Inside"
Quality content is trusted by many.

Followers on Social Media

Objective and Goal

• OBJECTIVE
• Specific: I would like to increase Sharpie's Twitter followers because Twitter is an engaging social media platform that we can build upon and involve others as well.
• Measurable: 163,796
• Achievable: Yes
• Realistic: plan to build brand
• Time Based: May 1, 2018
• GOAL: I would like to grow Sharpie's Twitter followers from 236,204 to 4,00000 by May , 2018.

Strategy

• Target: Younger gen. media savvy, D.I.Y community
• Characteristics: Active social media users, resourceful, creative, innovative
• Interaction: D.I.Y Pinterest groups, CW, MTV, FUSE, Nickelodeon social medias
• Respond to tweets, Show homage to others, Contribute content, Stay consistent with influencers
• Around 15 Tweets per day, every other hour
• Monitor Facebook analytics to benefit Twitter

15 Tweets Per Day Over 4 Consecutive Weeks

Call to Action
Watch D.I.Y Videos
Click on link
View Sharpie art
Follow brand
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