1989 street art and viral marketing campaign. Distributed by skater companies. Happy accident. Teaching stencils, found picture in the paper. Hung around with guys he called his posse. Spread across the USA. In 1994 he was being sued by the wrestling federation and gave up Andre the giant. Created Obey.

Obey parody of propaganda. Homage to obey signs in movie"they live" reaction against political art, no clear message but authoritarian.

Juxtaposition of propaganda of a heavy handed authority and brand Allegiance worn by counterculture who usually rally against these things. Why.

Bottom feeder and parasite