Show, Don't Tell!

Get Them Interested

• Compelling headlines
• Powerful, persuasive words
• Create curiosity

Magic of Persuasive Words

• Power verbs
• Persuasive adjectives
• So your reader can picture themselves in the story

Get Readers Engaged

• Stay on topic
• Short, strong sentences
• Write for one person

Talk to your customer like they are the only one that matters.

Deliver The Goods

• Generate outstanding information
• Keep their attention