PRESENTATION OUTLINE
Sink Your Teeth Into the Fright Bites Combo
Halloween is a popular holiday for Pretzelmaker, and with it comes a unique opportunity for Pretzelmaker franchisees: the return of the Fright Bites combo. The Fright bites combo was extremely fun last year, so franchisees can expect to see a more engaged audience during this promotion! Franchisees can gain additional traction by gearing marketing efforts towards selling the promotion and participating in seasonal festivities that attract customers to the store.
Topics of Discussion
- Fright Bites Combo Details
- Fright for a Bite Promotion
- Let the Scares Begin!
- Dress Up the Store
- Cute Halloween
1. The Fright Bites combo includes large Pretzel Bites, a large beverage, and two sauces. The promotion will run through the month of October. Individual store marketing materials and tools will be provided to help each franchisee prepare for the Fright Bites combo offering.
2. To drum up the enthusiasm for Fright Bites, Pretzelmaker is offering customers an incentive to earn a dollar off of a Fright Bites combo. To earn the coupon, customers must “scare” Pretzelmaker team members. Customers can “scare” team members by coming to the store in costume, telling a scary story in person, or using Snapchat. Snapchat is widely used among the teen and young adult population that makes up a majority of Pretzelmakers customer base, so using this platform for the promotion is a good way to connect to this target customer base.
3. Franchisees can bring the Fright for a Bite promotion to a whole new level by encouraging regular customers, teammates, and even family members to join in the “scare-sation.” Seeing customers in costume and hearing Halloween tales will be sure to draw a crowd. Finding out that there’s a cost savings will make even more customers want to join in the fun! Franchisees may be able to further encourage the fun and excitement by collaborating with neighboring businesses so that costumed customers get the VIP treatment.
4. Dressing up the store for Halloween is a fun and easy way to capitalize on the season. Staying hip to seasonal fun is one way to create the enjoyable culture that Pretzelmaker takes pride in maintaining throughout its franchise stores. The décor will also help to reinforce the Fright Bites promotion while making the store visually stand out to potential customers that are passing by.
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.
