Sittin' On Go

Sitting On Go: Phrasal Verb, waiting for the sign

2020 - Was Planned & Ready

Poll Question:
Did You think you'd get more done including long waited projects during stay at home?

What Changed?

In March 2020

• We moved Years into Months
• Communication Shift
• Total Reliance on Internet & used for learning
• Habits & traditions shifted, stopped or altered

We all had to learn the New Now

Shifted Boundaries:
A Brokers Tale

The Need for Any Information, my standbys weren't enough

I had to digest & then reshare out what was important. I had to keep my people moving so they wouldn't starve in their business

Awareness & Action

Communication Challenges:
Boomer to Millenial

Oh My...

• Boomer - Email but not too much
• Gen X - Video but with subtitles, keep it short
• Millennial - text me but don't give me links, social media is lame unless you're on Tick Tock
• Words have weight, some get overused. Headlines are meaningful and may be all that get read

Short Sweet Memorable & it better be informative

Take Away #1: Don't just tell me you did it. Tell me why it matters in my business. How I can use it. In 60 sec or less

Einstein Quote, if you can't say it simply you clearly don't understand it.

Crisis of Leadership

Be the Leader(s)
you/we need, you/we can't always wait

What Needs Perspective

• Don't rely on being inperson
• Seek to leverage virtual & electronic
• Build this into your cultural fabric

Cultural Accountability: Bringing People together for a shared experience & common goal

Do these need an update?

• By Laws - Any requirements for inperson?
• Board Meetings, Voting & elections
• Commitee meetings
• Trainings - doesn't always have to be CE

Don't do what you've always done expecting new results

Can you articulate why you exist in 60 seconds or less?
Can your leadership

The Committee Meeting Evolution

Death By a 1,000 Paper Cuts

Action Items to Look at

• Are you nimble to make decisions
• Can you triage and prioritize needs quickly
• Can you & are you authorized move on those needs

Done Really Really Well

• NAR Leadership Videos - weekly thru April
• CO Legal Bites with Scott
• AAR Covid Hotline
• Uplift with Cliff - Orlando Association

Brokers & Agents needed help, there were no boundaries to associations
WE NEEDED YOU

PS, we aren't done needing you.
But the space is getting crowded by noise again

LOCAL
now more than ever

Pivot the narrative:
We Build Strong Communities
Why, How...

Potential New Advocacy Narratives

• Roads, Infrastructure, utilities, high speed internet, Post offices
• Quality of living - parks, trails, interconnectivity
• supporting local services: Forrest Fire Education, Senior Centers, Community events

We understand the value of home now more than ever

Building Your Bench
NOW

Take FOMO to PROMO

Show me your tech and take me with you

Tell me in real time the
what's going on
why it matters
how it helps in my business
where can I be involved

Action Item #2
Identify the doers now. Invite them to the table ask for help where you need it. Be specific & focused in your need of their service

Invite the Doers for a 1 and Done

No to Low Cost
Grab & Go Ideas

Untitled Slide

• Education Quick Bites - 10 min Video on Social media
• Coffee talk - w top brokers/trainers
• Special Broker Email from the CEO/AE
• Weekly video update from Committee Chairs, Board spokes person - down and dirty need to know

Video Library

• Quick Tips
• Board Updates
• Special Meetings Recorded

Leverage your
Face Book
Youtube
***
Instagram = Lifestyle

You are not alone

Top Resources

• NAR Window to the Law, NAR Research on Instagram
• State Association Video updates, legal info
• REBI or REBAC classes, webinars
• Local Info - newspaper, chamber of commerce, city/county websites
• Keeping Current Matters

Share & RE-Share

Action Example

• Window to the Law Video - Share with Broker via special broker update
• Days later have set to post on Association FB Page
• Add to Association newsletter for ICYMI (incase you missed it) Section