PRESENTATION OUTLINE
Six Ways Marble Slab Franchise Owners can Get Involved in the Local Community
Without a doubt, ice cream is one of the most beloved after-dinner treats. Kids go wild for it and adults are not far behind. People are now buying more ice cream cakes than ever as well. Whether it be a birthday party or an anniversary gift, ice cream cakes are customer favorite.
We at Marble Slab Creamery recognize the power of this communal feeling and do everything we can to perpetuate it. In fact, our company and our franchisees take our role in the community very seriously. By taking advantage of our ice cream franchising opportunity, you too can get involved in your local community.
Topics of Discussion
- Support a Local Charity
- Start a Teacher Appreciation Program
- Promote the Police and Fire Departments
- Fund a “Read-a-Thon” Day at the Library
- Sponsor a Local High School Sports Team
- Get Out the Vote
1. There is no faster way into the heart of a community than by supporting one of their favorite charities. This tactic is most effective in small towns, but large city neighborhoods can also be targeted. Do your due diligence, however, as the support of dubious charities is of no worth to your company, nor to the community at large. Many small business owners fail to form these relationships within the community and not doing so can be detrimental to your business as well as your personal growth. Helping out the community feels good.
2. Pick a day during the week – we like Tuesdays – and promote the fact that for every cone or cup purchased, you will donate five or ten cents to a nearby school’s teacher appreciation fund. These funds are not used by the teachers for their own gain, but support the acquisition of school supplies for students who can’t afford them.
3. These civil servants represent safety and security for all of us, but are not always properly thanked. Consider offering their kids free ice cream on one day a month (FYI – you cannot offer it to the officers directly). In most cases, you will be rewarded with more frequent off-duty visits from members of both departments – not an inconsequential benefit.
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.
