MANSON,JANE,NORIKO,AKON

BACKGROUND

• United State
• Biggest Fast Food Chain
• 6 Continents, 119 Country's

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Variety of fast food

Low price products

Everyone could afford

No limited of age

Convenience

LEADING AT A HIGHER LEVEL

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REFERENCE

• Huanqiu.com. (2016). McDonald. [online] Available at: http://www.huanqiu.com/zhuanti/finance/mc/ [Accessed 23 Nov. 2016].
• Jurevicius, O. (2016). McDonald's mission statement 2013. [online] Strategic Management Insight. Available at: https://www.strategicmanagementinsight.com/mission-statements/mcdonalds-mis... [Accessed 23 Nov. 2016].

REFERENCE

• Meyer, P. (2016). McDonald’s Vision Statement & Mission Statement Analysis - Panmore Institute. [online] Panmore Institute. Available at: http://panmore.com/mcdonalds-vision-statement-mission-statement-analysis [Accessed 23 Nov. 2016].