Snapchat

Snapchat Agenda

• History
• Snapchat Today
• Snapchat for Brands
• Snapchat Trends
• Measuring

History

• Launched in 2011 under name Picaboo
• Communication with short-lived "disappearing" photos
• From Founder Evan Spiegel's living room
• Original concept: Communication with short-lived "disappearing" photos
• Primary audience teens

First Blog Post:
May 9, 2012, CEO Evan Spiegel described the company mission: "Snapchat isn't about capturing the traditional Kodak moment. It's about communicating with the full range of human emotion—not just what appears to be pretty or perfect."

2013
Facebook Tried To Buy Snapchat For $3B In Cash.

Snapchat says no way

2013
Snapchat introduces Stories

2014
40% of 18 year olds in the US were using Snapchat on a daily basis.

2014
Geofilters introduced for location

2015

• Lenses comes into play, redefines selfies
• Discover is launched for brand partnerships
• Brands begin joining such as McDonalds, GE

2015

• Lenses comes into play, redefines selfies
• Discover is launched for brand partnerships
• Brands begin joining such as McDonalds, GE

2015
36% of Americans age 18-24 have a Snapchat account

2016

• The White House joins Snapchat
• Brands flock to Snapchat
• Most growth occurred in the 25-to-44 age bracket.
• #1 downloaded App Apple iOS
• Rivaling Facebook for video views

2016

• 150 million daily users worldwide (Ad Age) 40% from US & Canada
• Every 60 seconds, almost 528K photos are shared on Snapchat (Excelacom)
• Buy Movie tickets and Register to Vote from 9/15-10/7
• Snapchat users watch 10 billion videos daily (Bloomberg)
• Buy Movie tickets and Register to Vote from 9/15-10/7

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Snap Inc.

What if you could go back and see that memory the way you experienced it?
Enter: Spectacles

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Brands on Snapchat

Brands

• Local businesses
• Large brands
• Celebrities
• Personal brands

Why?

• Reach target audience
• Branding
• Influence
• Storytelling
• News
• Customer service

Brand Trends

• Takeovers
• Promotions
• Behind the scenes
• Filters
• Sponsored Lenses
• Ads

Measuring

ROI not as tangible

Measure

• Total Unique Views
• Total Story Completions
• Story Completion Rate
• Screenshots

Brands for Inspiration

• @mashable
• @UF1853
• @ns4collin
• @warbyparker
• @grubhub
• @mashable

Snapchat Pros

• @NickCicero
• @GaryVee
• @MPlato
• @Shonduras

“We are not the sum of everything we have said or done or experienced or published—we are the result."

We are who we are today, right now.”
— Evan Spiegel, CEO of Snap Inc.

How do you think brands can use Snapchat for social media marketing?

Share your story

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