Snapchat for PR V3 2016
Published on Jun 27, 2016
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PRESENTATION OUTLINE
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Webinar Agenda
- History
- Snapchat Today
- Snapchat for Brands
- Snapchat Trends
- Measuring
- Influencer Marketing
- Geofilters & PR Hacks
- The future of Snapchat
Photo by tedmurphy
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History
- Launched in 2011 under name Picaboo
- Communication with short-lived "disappearing" photos
- From Founder Evan Spiegel's living room
- Original concept: Communication with short-lived "disappearing" photos
- Primary audience teens
Photo by yukop
First Blog Post:
May 9, 2012, CEO Evan Spiegel described the company mission: "Snapchat isn't about capturing the traditional Kodak moment. It's about communicating with the full range of human emotion—not just what appears to be pretty or perfect."
Photo by jdlasica
2013
Facebook Tried To Buy Snapchat For $3B In Cash.
Photo by escapedtowisconsin
Snapchat says no way
2013
Snapchat introduces Stories
2014
40% of 18 year olds in the US were using Snapchat on a daily basis.
2014
Geofilters introduced for location
2015
- Lenses comes into play, redefines selfies
- Discover is launched for brand partnerships
- Brands begin joining such as McDonalds, GE
2015
- Lenses comes into play, redefines selfies
- Discover is launched for brand partnerships
- Brands begin joining such as McDonalds, GE
2015
36% of Americans age 18-24 have a Snapchat account
2016
- The White House joins Snapchat
- Brands flock to Snapchat
- Most growth occurred in the 25-to-44 age bracket.
- #1 downloaded App Apple iOS
- Rivaling Facebook for video views
Photo by J Sonder
2016
- 150 million daily users worldwide (Ad Age) 40% from US & Canada
- Every 60 seconds, almost 528K photos are shared on Snapchat (Excelacom)
- Buy Movie tickets and Register to Vote from 9/15-10/7
- Snapchat users watch 10 billion videos daily (Bloomberg)
- Buy Movie tickets and Register to Vote from 9/15-10/7
Millennials would rather delete their main calling app than Snapchat
Millennials hate calling on the phone so much that they'd rather delete their main phone app altogether than lose Snapchat.
That's according to a new study from LivePerson, which surveyed 3,000 US smartphone users ages 18 to 65.
Some of the results weren't very shocking — most people prefer texting to calling — but somewhat surprising is the demise of the traditional "Phone" app, even among older generations.
http://www.businessinsider.com/millennials-snapchat-phone-app-2016-9?utm_so...
Brands on Snapchat
Photo by JD Hancock
Customers feel like they’re one with the brand.
Brand Love Fest
Eyeballs
"Behind-the-scenes videos that show workers prepping the food are most popular."
Marketing Manager
Lemonade Restaurant Chain
Brand Trends
- Takeovers
- Promotions
- Behind the scenes
- Filters
- Sponsored Lenses
- Ads
Brand Trends
Cross Promote offline and online
Measure
- Total Unique Views
- Total Story Completions
- Story Completion Rate
- Screenshots
Brands for Inspiration
- @mashable
- @UF1853
- @ns4collin
- @warbyparker
- @grubhub
- @mashable
“We are not the sum of everything we have said or done or experienced or published—we are the result."
We are who we are today, right now.”
— Evan Spiegel, CEO of Snap Inc.
How do you think brands can use Snapchat for social media marketing?
Photo by Travis Estell
@CathyHackl takes it from here
Photo by pestoverde
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Snapchat Influencers
- @Ginicanbreathe
- @ShaunAyala
- @CyreneQ
- @Tristantales
- @CalebMaddix
- @Operamericano
- @JedRecord
- @iSocialFanz
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A geofilter in Times Square for 8 hours (2-10 p.m) today would cost your brand only $497.59
Photo by xhowardlee
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Snap Inc.
Snapchat Rebrand.
