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Social Listening
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Published on Nov 18, 2015
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PRESENTATION OUTLINE
1.
Social Listening
Photo by
pamhule
2.
Your brand is what people say about you when you’re not
in the room
-Jeff Bezos,
Founder of Amazon
3.
With social media
they know you’re in the room and they still tend to say it.
4.
How it works
Billions of conversations happen online each day
Public social data is aggregated by companies
Strategic key word search can pull conversations together
Then, you can analyze those conversations
Decide how to join the conversation; turn to action
5.
GNIP
Gnip:
http://gnip.com/
Big data aggregator
6.
Let's try this
Topsy.com
(It's FREE)
Debra Johnson
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