Social Media and Donor Cultivation

Published on Apr 29, 2017

Can you use social media for relationship building with your donors? Yes, but you need to have limits!

PRESENTATION OUTLINE

Let's Be Friends

Social Media and Donor Relationships
Photo by JD Hancock

Should you be friends with your donors on social media?

Photo by FACEBOOK(LET)

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Benefits of Being Friends

  • Tool for relationship development
Photo by JD Hancock

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Benefits of Being Friends

  • Tool for relationship development
  • Be where they are
Photo by JD Hancock

79% of internet users are on Facebook

Benefits of Being Friends

  • Tool for relationship development
  • Be where they are
  • Increase connection frequency
Photo by JD Hancock

5-7 connections for cultivation stage

Challenges of Being Friends

  • Personal boundaries
Photo by JD Hancock

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Challenges of Being Friends

  • Personal boundaries
  • Donor privacy issues
Photo by JD Hancock

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Photo by /dave/null

Challenges of Being Friends

  • Personal boundaries
  • Donor privacy issues
  • Harrassment?
Photo by JD Hancock

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Do's and Don't's

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Do's

  • Have a policy for you and your organization
Photo by mag3737

Do's

  • Have a policy for you and your organization
  • Create and maintain friend lists
Photo by mag3737

Do's

  • Have a policy for you and your organization
  • Create and maintain friend lists
  • Curate your content
Photo by mag3737

Do's

  • Have a policy for you and your organization
  • Create and maintain friend lists
  • Curate your content
  • Be aware of your personal brand
Photo by mag3737

Don't's

  • Spy
Photo by livvy

Don't's

  • Spy
  • Use information against them
Photo by livvy

Should you be friends with your donors on social media?

Photo by FACEBOOK(LET)

Ultimately, it's personal.

Remember to consider
Respect
Ethics

Photo by JD Hancock

Alice Ferris
GoalBusters Consulting
@aliceferris @goalbusters

Photo by JD Hancock