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Social Media as a popularity contest

Published on Nov 18, 2015

Social media is often viewed as a popularity contest amongst youth who seek many followers, friends and likes on social media platforms

PRESENTATION OUTLINE

SOCIAL MEDIA AS A POPULARITY CONTEST AMONG YOUTH






Summar Bourada

In order to be deemed "cool" through social means by gaining more followers, increasing your "Likes", or reinventing yourself over the Internet, social media as a popularity contest is a phenomenon that is ever growing in modern society.

Photo by Krummer6

they look to impress those online, find friends, and
hide their insecurities

Photo by Jesse757

In 2012, 78% of teens
had cellphones
47% were smartphones

81% of online teens use
social media

"These days it seems like it matters just as much to have a clique of click-happy followers online as it does to have a table full of friends
at the school cafeteria"
- Teen Vogue

Photo by koopa

74% of girls use social networking to appear cooler to other girls
- Girl Scouts America

Photo by Jef Harris

"Finding Internet fame is just as appealing as becoming a red carpet-walking,
magazine cover-gracing movie star."
- Teen Vogue

Photo by Rubenstein

Social Proof Phenomenon
"psychological phenomenon when people assume the same actions of others in an attempt to reflect correct behaviour for a given situation."
-Canadian Business Journal

Photo by lanuiop

Instagram
is an example of
a social media outlet
where popularity can be seen

On Instagram, if someone follows you, you don't have to follow them back. This adds to how many people you're following and how many follow you.

Photo by *Passenger*

you can even buy followers

Photo by Josh Kenzer

Hashtagging photos on Instagram shares them alongside photos of the same #hashtag, and produces "Likes" to that photo

Photo by mikecogh

"On Instagram I follow thousands of accounts— then unfollow them when they follow me back... I realize it's kind of lame, but it helps me gain Likes."
-Lauren (19)

teens ache for more
Facebook friends

posts represent
who you want to be,
not necessarily
who you are

today, meeting someone new is about gaining a new Facebook
friend or Instagram follower

"they"
want to be
the next
YouTube star

Photo by bigcityal

you should be "liked" for who you are, not what is seen with the click of a button

Photo by Robby Ryke

References

References Cntd.