social media crash course

Activists, revolutionaries were among the first ones on the web.

Most internet users today are young: 35 and below.

They may not like BAYAN but they like many of the things it stands for.

Social media is a set of tools or channels.

More importantly, social media is also an arena.

case studies

• Million People March
• Cybercrime Law
• #ReliefPH
• Its more fun in the Philippines
• #NasaanAngPangulo
• #SaveMaryJane
• Thomas van Beersum
• Pinoy Pride
• China bullying

scope

• Social Media Strategy
• Online Relationships
• What Not To Do

HOW TO BE SMART

Strategize!

Overview

• Objectives
• The voice
• Channel mix
• Content plan
• Assess and adjust
• Form a team

objectives

the voice

channel mix

channel mix

• Facebook
• Twitter
• YouTube
• Instagram
• Periscope/Meerkat
• Blogs
• Website
• Podcast
• Flickr

content plan

content plan

• Memes
• Posters
• Quotes
• Hashtag
• GIFs
• Videos
• Text
• Invites

Content plans are usually split into daily/weekly themes.

Remember the objective. Make the content plan work to achieve it.

ASSESS & ADJUST

Set up a Facebook Page. Not a Facebook Profile.

EXPERIMENT

if it doesn't work

form a team

Who will implement the plan? It ain't magic

online relationships

AWFUL TO DO IT ALONE.

Bloggers, celebrities, politicians, journalists, opinion-makers, Twiteratti, techies, geeks

Thought-leaders

Thought-leaders support the campaign in many ways.

Invite, inform, involve

• Identify them.
• Think of ways to work with them.
• Ask them what they think.
• Let them work on it.

what not to do

strategize!

• Governments
• Businesses
• Church
• Military
• Media
• Civil society

Don't amplify wrong ideas.

Don't amplify wrong ideas.

Come out of the bubble.

Stop preaching to the choir.

do not troll!

• Honor the movement
• Promote alternatives
• Be reasonable
• Smash stereotypes
• Surprise yourselves
• Lead the conversation
• Ask questions

maraming salamat!